Data Product Manager

About us

At Booking.com, we help millions of travelers explore the world every day. Our mission is to make it easier for everyone to experience the world. Data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make.

Growth Marketing

Growth Marketing plays a key role in connecting travelers with the right trip at the right moment. We are responsible for how we scale and optimize our digital reach. We design the platforms, tools, and data foundations that power investments across major channels (Messaging, Social, App Stores), ensuring every euro spent is measurable, consent-aware, and focused on driving customer value.

The Digital & App track within Growth marketing is responsible for building the products that handle marketing performance data, enable efficient media allocation, and scale creatives across formats and markets. With millions in global media spend, the growth of AI, short-form video, and new audience opportunities, we are investing in smarter data, more automation, and faster experimentation to drive the next wave of growth at Booking.com.

The Role

We are seeking an experienced Data Product Manager to lead the Data & Measurement team - the backbone that supplies trusted, privacy‑aware signals for both app and digital marketing across social media channels, advertising/media platforms and key mobile app ecosystems. You'll own the strategy and roadmap for how performance data is ingested, standardized, modeled, shared, and monitored so that marketers, data scientists, and external channel partners can make confident, timely decisions.

You'll collaborate with engineering, data science/analytics, marketers, privacy/legal, sister engineering teams, and external platforms. Your north star: reliable, discoverable, observable data products-spanning server‑side signals for web/digital and app‑specific signals via Mobile Measurement Partners and iOS/Android attribution frameworks.

What success looks like

• Trust at scale: Shared taxonomies and metrics; strong match rates and deduplication across ad platforms and app attribution.
• Operational excellence: Deliver on data product SLOs across completeness, timeliness and consistency quality dimensions.
• Activation‑ready data: Consent‑aware exports via clean rooms (privacy‑preserving collaboration environments) are accurate, documented, and easy to adopt.
• Adoption & impact: Canonical data sets become the single source of truth powering budget decisions, creative iteration, and incrementality/iROI insights.

Key Responsibilities

Signal Ingestion & Standardization

• Own ingestion from major ad platforms and app channels; enforce consistent schemas (campaign/ad set, spend, impressions, clicks, installs, conversions) across web and app.

Modeling & Transformation

• Maintain canonical models for performance, attribution/installs, funnels, and behavioral signals; drive versioned, testable transformations and aligned metric definitions.

Activation & Privacy

• Enable partner/platform sharing via data clean rooms; support server‑to‑server conversion tracking and postbacks;improve signal/match rates for targeting & measurement; embed privacy‑by‑design.

Observability & Reliability

• Ship data health dashboards with actionable alerts/runbooks; coordinate issue management processes for critical pipelines and validate post‑change business impact.

Governance

• Establish data contracts with upstream producers, event streaming platforms for real‑time behavioral/transaction events with SLOs and validation mechanisms.
• Treat datasets as data products: owners, consumers, SLOs, and catalogs; maintain audit trails.

Cross‑Functional Enablement

• Marketing teams: Deliver reliable signals and guidance to run high‑performing, relevant ads; close feedback loops on gaps.
• Data science/analytics: Provide clean inputs for experimentation, incrementality/iROI, and model training; partner on metric definitions and test design.

What We're Looking For

• Product management experience (typically 3+ years) delivering data/measurement on adtech products at scale for both app and digital channels.
• Strong fluency in digital marketing data and app attribution.
• Hands-on comfort with SQL and modern data stacks, data modelling approaches (dimensional/event‑based), data transformations, and translating product needs into data contracts/tests.
• Experience with data clean rooms designed to be consent‑aware and privacy‑safe.
• Experience building APIs for marketing partner integrations; comfort dealing with rate limits, and schema changes.
• Proven track record establishing SLIs & SLOs, familiarity with orchestration, and observability and with incident management (including post‑mortems).
• Exposure to event streaming and SDK event schema design; experience with web pixels and server‑to‑server tracking technologies.
• Working knowledge of privacy & consent frameworks relevant to marketing

• Understanding of incrementality/iROI, lift tests, and how these inform budget allocation and creative strategy.
• Background collaborating with creative and bidding teams to operationalize signal feedback loops.
• Excellent stakeholder communication with marketers, engineers, and analysts; ability to write crisp PRDs and align on trade‑offs

Please note this role does not support relocation assistance

Why Join Us

This is your opportunity to shape how one of the world's largest travel brands invests in digital marketing. You'll lead products that influence millions in daily spend, unlock new creative formats, and improve how we reach travelers at scale. You'll solve challenges at the intersection of data, privacy, and performance, while exploring how AI and automation can transform campaigns and creative workflows. The impact is clear and measurable: the platforms you build will directly shape Booking.com's growth, and the way you bring multiple crafts together will set the model for how we build marketing technology at scale.

Benefits & Perks - Global Impact, Personal Relevance

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
• Living and working in Amsterdam, one of the most cosmopolitan cities in Europe
• Contributing to a high scale, complex, world renowned product and seeing real-time impact of your work on millions of travelers worldwide
• Working in a fast-paced and performance driven culture
• Opportunity to utilize technical expertise, leadership capabilities and entrepreneurial spirit
• Promote and drive impactful and innovative engineering solutions
• Technical, behavioral and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation
• Competitive compensation and benefits package and some great added perks of working in the home city of Booking.com

Diversity, Equity and Inclusion (DEI) at Booking.com:

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Client-provided location(s): Amsterdam, Netherlands

Job ID: booking-21371

Employment Type: OTHER

Posted: 2025-10-31T18:33:41