Media Data Analyst

Blizzard Entertainment is seeking a Media Data Analyst with proven experience in digital media campaign data analysis. The analyst will work closely with the Media Operations team and will carry out quantitative and qualitative research to produce media performance reporting, with the goal of enhancing campaign performance for our game franchises across the EU region.

 

Responsibilities

 

Reporting

  • Extract reports on digital marketing campaigns and provide expert insights
  • Communicate insights in a concise, visually engaging, and insightful manner
  • Manage external agencies to produce regular and ad-hoc campaign reports, drawing out insights and optimizations related to media objectives

 

Data Processing and Verification

  • Identify inconsistencies and gaps in data to ensure consistency and accuracy
  • Maintain KPI nomenclatures and taxonomies

 

Data Preparation and Measurement

  • Align diverse marketing performance datasets; merge internal site-level data with external vendor-side data
  • Coordinate data transfers from vendors and communicate analyses and recommendations
  • Contribute to measurement objectives and evaluate tracking plans to identify potential gaps

 

Requirements

  • A minimum of 2 years in analytics, preferably in marketing or media discipline
  • Ability to quickly combine diverse datasets to build clear, concise reports
  • Strong understanding of media metrics, their sources, and how they can be analyzed
  • Experience extracting data from ad-serving platforms like Sizmek or DoubleClick
  • Expert knowledge of Excel and PowerPoint
  • Able to create compelling data visualization
  • Strong communication and presentation skills
  • Meticulous with an eye for detail
  • Strong work ethic, ability to work well under pressure
  • Fluent in English

 

Pluses

  • Knowledge of SQL, and R languages
  • Previous experience working in a digital media agency
  • Knowledge of Google Analytics, and Measurement protocol
  • Knowledge of Mobile App Measurement tools like Tune
  • Knowledge of Blizzard games, products, and services

 


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