Director, Global Partnerships - Activision Blizzard Esports Leagues

Blizzard Entertainment has served as a fundamental force in competitive gaming for over 15 years. With our global esports initiatives continuing to expand, evolve and reach new audiences, we’re searching the world over for talented people who are as passionate about the amazing competition taking place in our games as we are.

Activision Blizzard Esports Leagues (ABEL) serves as the operational foundation and partnership hub for the Overwatch League and Call of Duty World League. ABEL is uniquely positioned to create long term value via commercialization of the esports portfolio through brand partnership and media rights sales. Leading the charge, the Overwatch League represents one of the first truly global esports leagues, combining the best of traditional sports and esports. Overwatch League saw great success in its inaugural season as they signed 12 world-class teams, launched compelling programming to a diverse international audience and quickly became the most commercially successful esports program in history. Similarly, the Call of Duty World League team successfully launched the Global Pro League and has continued to grow the already popular Call of Duty esports scene.

The Director, Global Partnerships will be responsible for cultivating and managing commercialization efforts for ABEL across media distribution and sponsorship across China. You will direct and guide strategic planning of the sales process inclusive of prospecting, pitching, negotiating, and contracting partners. Additionally, you will be responsible for providing marketing strategy and implementation for ABEL in the Chinese market.

Responsibilities:

  • Develop and implement a strategic approach to media rights sales and attracting sponsors in China based on marketplace conditions and trends
  • Generate sales pipeline and lead prospecting, pitching, negotiating, contracting and on-boarding of distribution and sponsorship partners
  • Attract industry leading partners in alignment with ABEL core values and reputation
  • Create sales materials for specific platforms and esports initiatives
  • Align sales efforts with regional and global priorities, maintain effective working relationships across the organization and communicate sales progress
  • Establish credibility, foster collaboration and develop strong, respectful relationships with appropriate partner and internal stakeholders
  • Manage the execution of sponsorship deliverables and be responsive to client needs
  • Establish and maintain strong senior executive client relationships
  • Manage partner activation process, including campaign development, media planning, creative approvals, grass-roots program planning and event coordination
  • Oversee fulfillment of partner contractual benefits, including event sponsorship, promotional obligations and media buys
  • Develop and implement innovative and impactful marketing programs, understand partners’ marketing/business goals, objectives, target audience and competitors
  • Manage the identification, creation and presentation of upsell opportunities to further develop each partner’s relationship with the ABEL properties
  • Lead partner renewal discussions including development of strategic approaches
  • Manage sales and account management associates and contribute toward their professional development
  • Contribute to regional marketing strategy plans for ABEL
  • Maintain awareness of global and local market trends and developments, position ABEL properties to maximize resulting opportunities

Requirements:

  • 10+ years professional experience in media rights sales or media distribution, advertising sales, media planning, marketing strategy or related consulting role
  • 4+ years leadership and team management experience
  • Bachelor’s degree in business, media, communications, related field or equivalent work experience
  • Extensive track record of successful media rights sales and/or developing sponsorship and partner rosters in China
  • Proven successes working with executive clients and demonstrated ability to lead discussions with senior level partners
  • Strong strategic and brand planning skills
  • Business development skills including the ability to identify, present and close, upsell and renew opportunities for partners
  • International thinker and operator—appreciative of other cultures and business practices
  • Fluent in English and Mandarin
  • Strong interpersonal skills and relationship builder
  • Highest ethics and integrity
  • Entrepreneurial spirit and drive
  • Sound judgment and decision making
  • Demonstrated ability to function well in a matrixed organization
  • Highly motivated, proactive, high energy and team spirit

Pluses:

  • Background in sports league, team or industry sponsorship service
  • Familiarity with gaming, esports and fan culture

Application Materials:

  • Resume
  • Cover letter

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!


Back to top