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Blizzard Entertainment

Brand Manager

Tokyo, Japan

Team Name:
Marketing

Job Title: Brand Manager

Requisition ID: R002307

Job Description:
Position Overview

Activision Blizzard Japan is looking for a World-Class Brand Manager to join our team working on the biggest game franchises in the world. You are a creative thinker who can lead, develop, and execute new marketing programs. You are a business-oriented manager who values measuring and optimizing the effectiveness and return of your marketing programs. You are a global player who can work well with Activision Blizzard HQ.

The Brand Manager should demonstrate drive, ownership, and enthusiasm. You will work closely with the Activision Blizzard Japan Senior Manager , Publishing HeadPublishing Team to craft the best of class strategies and execute them flawlessly.

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Responsibilities:
  • Develop and drive both short and long-term Marketing Plans built on solid player insights and sound business strategies to grow our player base and maintain the long-term brand health of Hearthstone and coming new mobile titles
  • Support developing clear and concise Marketing Briefs for external agencies and internal departments alike to activate tactical programs
  • Take responsibility for clear, concise, and timely communication of initiatives with all levels of HQ, Japan internal departments, agencies, and relevant 3rd parties
  • Analyze the performance of marketing campaigns and collaborate with our creative agencies to continuously optimize media effectiveness
  • Communicate a real understanding of the gaming business and a firm grasp of ongoing business numbers
  • Identify any/all gaps within the understanding of relevant player segmentation or targets
  • Proactively make sound business recommendations to Associate Director of Publishing and Market Operations Manager for enhancement of agreed Marketing programs


Requirements:
  • Minimum 5-6 years of brand marketing experience and , including a a minimum of 2 years' experience in mobile game marketingdigital media/advertising (Job title is negotiable based on the candidate's job experience and capabilities.)
  • Experience working effectively and constructively with external creative/media agencies
  • Understands how to interpret data and KPIs and turn analytical insight into actionable plans
  • Profound knowledge of game products and Japan mobile games industry
  • Native Japanese communication skills and Intermediate Fluent English Skills
  • Ability to work collaboratively and cross-functionally with internal and external teams
  • Proficient and working knowledge of Microsoft Word, Excel and PowerPoint
  • Able to travel internationally and work long hours and weekends if needed


Pluses:
  • Gamer / Knowledge about Blizzard games
  • Product Launch Experience
  • Experience executing on-ground events and campaigns


Application:
  • English Resume and Cover Letter
  • Due to COVID-19 restrictions, interviews may be conducted via online WebEx meetings
  • Note: Job posting revised on December 17th, 2020

Job ID: Blizzard-BLENGLOBALR002307EXTERNALENGLOBAL
Employment Type: Other

This job is no longer available.

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