Director, Social Media and Content

Director, Social Media & Content 
 

The Director, Social Media & Content will drive the strategy and day-to-day execution of Birchbox content in order to 1) build brand affinity by representing our unique beauty perspective, 2) create engaging social experiences that delight our community, 3) drive qualified organic and paid social traffic to Birchbox.com and 4) deliver on acquisition and shop revenue targets for social / content channels.  This role will report the the CMO and manage a team of three.   

We are looking for a candidate with a proven track record of driving business growth via social and content tactics.

Day-to-day responsibilities include:

Leadership & strategy

  • Provide leadership, strategy and guidance to executive conversations
  • Drive and foster true partner relationships across your peer group and cross-functional teams
  • Bring big, bold, game-changing ideas to the table that will drive significant impact for content / social and overall business KPIs (social engagement, traffic, acquisition, shop sales, customer happiness)

Social Media

  • Define the role social media plays as part of our acquisition marketing mix and current customer engagement
  • In partnership with Acquisition Marketing, holistically plan across organic and paid social media to hit traffic and CPA goals
  • Nurture and grow our social community and create valuable experiences for them; encourage participation and interaction with our brand
  • Ensure excellent community management using social as a dialogue with our customers and to resolve customer issues
  • Stay on top of social trends and ensure Birchbox remains a leader in social media

Content Lineup

  • Define and communicate our unique beauty POV for the Birchbox target customer (not the beauty obsessed customer)
  • Guide monthly content lineup planning including video, photo and written assets across social channels (Facebook / Facebook Live, Instagram / Instagram Stories, Snapchat, Twitter, Pinterest), email and onsite
  • Supports Marketing Campaigns, Partnerships and Influencer Marketing across content and social
  • Develop SEO content strategy to drive organic traffic
  • A plus if comfortable on camera; opportunity to be Talent and Brand Ambassador in video and social

Analytics

  • In partnership with Planning and DSAI, support accurate demand forecasting for traffic, acquisition and shop sales
  • Develop social / content metrics reporting structure and regularly report insights to CMO and cross teams

Team Management

  • Lead, inspire and develop your team

Requirements:

  • 6+ years relevant experience in social media / content
  • Passion for the role that social / content can play in overall marketing strategy
  • Ability to bring together creativity and analytics to deliver results
  • Believes in the critical role social has in building our brand
  • Passion for exploring the business use for social trends and platform changes

 

 


Meet Some of Birchbox's Employees

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