Job Description
We are seeking a marketer with high specialty experience to develop and implement patient/caregiver strategies and tactics for Multiple Sclerosis treatment products in Mexico. This role includes the full responsible of P&L as well as, analyzing and developing, in join with access team, the tactics toward to introduce the Biogen MS portfolio among the main public and private hospitals.
Essential functions of the job include:
• Defining and Influencing the overall strategy for the portfolio
• Developing and implementing tactics to:
o Educate the community about multiple sclerosis
o Increase awareness of MS among HCP, Patients/caregivers
o Ensure ongoing engagement and collaboration with the Field Operations team
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• Executing non-personal tactics (digital, virtual and print) to introduce Biogen to the appropriate HCP and Caregiver community
Execute Market access and pricing strategies (originally shared by the asset team) with the support of RDSE and Market access and PR agencies.
This role also shares the responsibility for achieving revenue, market share, and budget targets. This role collaborates extensively with other members of the marketing and field teams, training department, and other functions.
Accountable of compliance for Commercial and Market access activities
Qualifications
Experience Required:
• Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience required
• Minimum of 3 years’ experience required, in marketing working together with market access, pricing or allied function.
• Consumer marketing experience preferred
Experience with Compliance processes
• Strong formal presentation development and delivery skills required
• Experience managing external vendors and effective budget management
• Ability to travel 30-40%
Knowledge and skills
Collaborating proactively with both cross-functional partners and other colleagues in the assigned territory
Leads cross functionally the colleagues in his territory
Must proactively address emerging problems by working remotely to collaborate with internal partners and colleagues
Strong analytical ability
Strong accountability and business acumen
Organizational ability
Professional presence
Self-confidence and self-driven, positive attitude
Knowledge of conduct codes and Compliance trainings
Excellent communication skills, competent partner at all levels
Ability to deal with ambiguity
Drive and desire for success, result-orientated
Knowledge of relevant health care policy aspects, legal aspects and clinical studies
Full proficiency English
Structure
Report to Commercial Director
*Education :
Bachelor degree required; MBA preferred
Additional Information
The ideal candidate will have a track record for:
• Using customer and marketplace insights to identify, develop and implement initiatives that meet HCP, patients and company needs
• Demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
• Ability to communicate and work closely with the following business functions to successfully lead initiatives: Sales force, Medical, Access, Legal, Regulatory, Finance and Multiple agencies
• Creative and strategic thinking; excellent communications skills; an analytical approach to business problem solving; strong project management skills required
• Making astute decisions and adapting with agility as more information becomes available
• Delivering results as a self-starter in a fast-paced and challenging environment