Customer Brand Manager
- Oslo, Norway
The Customer Brand Manager MS Franchise’s main responsibility is to evolve the local MS franchise structure and processes to ensure Biogen Norway AS remains its market-leading position in the rapidly changing MS marketplace. Establish and maintain relationships within the MS society and give presentations to HCPs is a major responsibility for the Customer Brand Manager.
The Customer Brand Manager MS Franchise develops initiatives that support all Biogen’s marketed and future MS products. S/he should drive the Portfolio Management and branding based on the understanding of the complex challenges for neurologists (risk-benefit, budget, internal and external communication), tailor appropriate regional and national programs and solutions for key customers. In particular, the Customer Brand Manager MS Franchise is responsible for developing market growth initiatives and overall competitor strategies.
Depending on a market or a product opportunity the Customer Brand Manager MS Franchise needs to be flexible and able to prioritize. This responsibility could include the development and implementation of launch or/and re-launch plans.
This position will be responsible for the translation and printing of marketing programs targeted towards physicians, patients, nurses, and other allied health professionals and to deliver and devise impactful marketing strategies and aligned innovative tactical programs and develop the company’s image and position in the relevant market sectors, to cover customer needs to meet the immediate sales and profitability objectives and long term development objectives.
The position holder is always expected to act as a product and company champion and to motivate and support all extended team members. The Customer Brand Manager MS Franchise will work in close collaboration with the Digital Marketing Lead and Commercial Lead.
Define an overall local MS Franchise governance structure and a “MS marketing model” to ensure tight strategic and executional alignment, as well as optimized investment and resource allocation decisions from a local, cross-functional and cross-brand perspective - to identify synergies across the MS Franchise which enhance our speed, level of cross-brand integration, and total value delivered to our customers.
The Customer Brand Manager MS Franchise is expected to work across all brand teams and functions, the ability to work collaboratively with the other functions in the affiliate is vital. S/he should support field force in the marketing strategy/tactics execution.
Be the link between the local affiliate and the Regional Lead Marketing Team Proactively provide feedback and insight to the Regional Lead Marketing team
Be the champion for best practice sharing (BPS) in marketing in the local affiliate.
Further develop and execute the local competitor’s strategy ensuring that information is efficiently and effectively collected, interpreted and recommendations made to keep Biogen very competitive.
The Customer Brand Manager MS Franchise position holder is expected to prioritize based on portfolio and market opportunities. Such as:
Implement regional /local product strategy, ensure alignment with Global strategy
Drive and ensure local adaptation to BIIB corporate branding
Develop close relationships and projects with Key Opinion Leaders and HCPs involved in the treatment of MS
Drive market expansion in alignment with country strategy
Drive the Portfolio Management and BIIB branding
Develop and drive PR and cooperation with Patient Associations.
Support field force in the marketing strategy/tactics execution decided on a need basis.
Furthermore S/he will be resonsiblibe for identifying, initiating and management of customer activities (educational seminars, group meetings, congresses, F2F calls) and projects, based on account management analysis. We expect at least 40 % working in the field. Approximately 2 days pr. week.
- Minimum 3 years work experience in the pharmaceutical industry, whereof experience from pharmaceutical brand management is preferable. Experience from portfolio management is of extra interest.
- College or University degree
- Education and training to meet local pharma industry requirements
- Previous roles have included at least two of the following experiences:
- Successful development and implementation of marketing strategies
- Management of activities associated with a marketing plan against a set deadline
- Market research, brand planning, forecasting, PR/PA etc.
- Strong interest and experience from digital marketing.
- Strong overall communication skills, both verbally and written as well as the ability to ask the right questions
Fluent in English
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