Manager, Mobile Ad Monetization

Come play!

Do you want to make an impact on a growing company with great teams and a fun, bright future?  We are currently looking for a Manager, Mobile Ad Monetization to join Big Fish Games.

The Mission 

In this role, you will be a leader across the organization, working with game, product & marketing teams to define, evangelize and implement strategic opportunities for ad monetization & portfolio cross promotion.  You will be responsible for managing the team of marketers focused on defining, executing and optimizing our internal ad monetization and cross promotion strategy & operations.

A successful candidate has a passion for ad operations & business strategy, loves and understands mobile games, and is determined to discover game features and marketing practices that will appeal to our players and drive revenue growth from our games.


Responsibilities:

  • Manage Ad Operations team, driving ad monetization & portfolio cross promotion strategy
  • Own and lead rewarded video for all Big Fish games (including launch, manage, optimize, and integration)
  • Regular and ad hoc KPI reporting to track pacing and performance
  • Be a subject matter expert on mobile in-app ad monetization
  • Build and maintain relationships with game product managers, producers, QA, Engineering and BI teams to influence adoption of best practices upon ad placement integration
  • Create new supply by testing additional ad placements, segmentation rules and ad formats
  • Reverse-engineer competitive products and applications to identify emerging opportunities, trends and practices
  • Serve as Big Fish business point of contact to ad-networks

Skills and abilities you should bring to the table:

  • Experience with mobile in-app ad monetization required, specific rewarded video knowledge highly preferred
  • 3+ years’ people management experience
  • 5+ years account management, media buying, ad sales, or ad publishing experience
  • Strong business acumen and highly analytical, with ability to synthesize data into actionable insights, and make influential recommendations to various stakeholders
  • Highly interested in mobile games space with detailed understanding of game mechanics
  • Passion for discovering & evangelizing in-app monetization opportunities
  • Smart, creative, data driven, and hungry individual who can work efficiently in a high-growth, fast-paced environment and get things done with minimal instructions
  • Strong attention to detail and great project management skills

 


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