Acquisition Marketing Associate

About the right team member:

You’re passionate about introducing people to technology that matters and you’ve got the intelligence and drive to do it at an innovative, fast-paced company where your efforts will directly affect growth. You’re eager to dive in, learn new things, and hone your skills building up several channels as a key member of our acquisition team. You’re results-oriented and motivated by data -- finding the data to back up your plans is what makes you tick. You’re a creative thinker who cares about the details and you’re ready for a role where you’ll be challenged on a daily basis.

Responsibilities:

  • Work with our Acquisition Manager to efficiently and creatively grow the Betterment customer base through paid advertising channels such as SEM, Podcasts and Affiliates
  • Build and optimize marketing campaigns in several channels, with an eye towards increasing efficiency of marketing spend through A/B testing
  • Perform ongoing and post-campaign analysis and use that analysis to form recommendations for new campaigns and strategies
  • Work with our Business Intelligence team to identify regular reports and analyses that will inform acquisition strategies
  • Research and evaluate new vendors/partners for consideration using relevant data to support recommendations

Qualifications:

  • Bachelor’s Degree
  • 3+ years of work experience in a marketing or marketing analytics role at a startup or other fast-paced environment
  • Excellent analytical and problem-solving skills with exceptional attention to detail and a data driven mindset
  • Outstanding ability to prioritize, multitask and manage time efficiently
  • A self-starter with the drive to consistently exceed objectives and take on more responsibility
  • Passion for disrupting an industry and being part of the team that is directly responsible for building the customer base
  • Experience with Excel for analysis purposes, eager to develop/learn SQL skills

Nice-to-haves:

  • SQL experience
  • Prior experience with Podcast marketing, SEM, and other digital media advertising

 

Please include a pdf copy of your resume and a short cover letter with your application.




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