Community Director

BetterCloud is the first provider of SaaSOps solutions to manage and secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes and policies across a company’s SaaS application portfolio. A pioneer of the SaaSOps movement, the company established the first-ever “SaaS Application Management and Security Framework” via two published books entitled “The IT Leader’s Guide to SaaSOps” — Vol. 1: “A Six-part Framework for Managing Your SaaS Applications” & Vol. 2: “How to Secure Your SaaS Applications.” BetterCloud is headquartered in New York City with offices in San Francisco, CA and Atlanta, GA.

We’re a high energy, high growth SaaS company searching for a Community Director who will be an instrumental member of our marketing leadership. We’re looking for a self-starter who can take initiative in a fast-paced environment and help us evolve into the tech unicorn we’re shaping up to be. 

Requirements

  • 5+ years of experience in enterprise SaaS marketing building a world-class community of IT professionals.
  • Knows how to curate a community of 75K customer and non-customer participants; to foster learning, thought leadership, networking, collaboration and championing. Excited to double membership in the next year.
  • Has an adaptable playbook to consolidate multiple thriving collaborative community programs (The Monitor, BetterIT, Altitude, Integration Center) into a single, unified experience which nurtures participant engagement and tactfully drives interest with BetterCloud solutions.
  • Knows how to create a culture where customers are proud and honored to participate in BetterCloud programs and help drive the SaaSOps movement.
  • Entrepreneurial, unafraid to roll-up sleeves, get it done and "lead from the front” approach.
  • Technical chops and experience in the SaaS application landscape. Able to authentically be a member of our community; to understand their pains, needs, interests and ambitions; as well as the content that is shared.
  • Strong ability to plan and execute on multiple projects simultaneously.
  • Team player and strong collaborator with a variety of people and teams.
  • Analytically savvy, thinks numbers are important, and can keep up with the best in marketing operations and data operations.

Responsibilities

  • Strategic mindset with the vision to direct our company’s efforts in building a best-in-class community (e.g. Jamf Nation, Marketo Nation, Gainsight Pulse and Salesforce Trailblazers, etc.)
  • Well versed with the numbers and knows what success looks like. Work closely with marketing operations and data operations to track membership growth, engagement, and conversion.
  • Finds new ways to engage members (thought leadership, posts, long-form content, videos, podcasts, community events, meetups, etc.); ensures regular participation; proactively builds relationships with contributors; identifies good candidate for for community and marketing opportunities.
  • Creates onboarding cadence for new members; sends newsletters with round-ups of the best contributions.
  • Curates community content and identifies contributors from outside as well as internally via Product, Marketing, Sales, etc.  
  • Lives and breathes the customer journey; can’t sleep knowing there’s an opportunity to improve the growth and success of SaaSOps.
  • Evaluate, recommend and deploy a software infrastructure to support a sophisticated community environment (think Stack Overflow).
  • Consolidates the BC community brands under one umbrella. Collaboration with website lead to make sure the experience is tightly integrated with core marketing solutions and experience.
  • Owns the front door membership program to the community & overall community growth roadmap.
  • Works with PR and field marketing to ensure community is promoted through various channels.
  • Works with customer advocacy to identify community ambassadors to help promote other members, and moderate community Q&A board.
  • Collaboration with CMO and other marketing leaders to build and execute community strategy.

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock Options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.


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