One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate & educate- that's our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety.

Why?

It's really this simple: Beauty should be good for you.

In this role you will be responsible for:

• Working closely with VP Creative Director-Copy to ideate and execute a content and storytelling strategy that supports and extends marketing initiatives across all channels in the full funnel.
• Developing annual and seasonal advertising campaigns designed to build brand awareness and attract new customers.
• Managing brand copy and storytelling workflow to meet deadlines and cross-functional planning initiatives.
• Working closely with VP Creative Director-Copy and Brand Marketing to develop and execute a cross-functional content calendar.
• Ensuring all content is on-brand; consistent in terms of style, quality, and voice; and optimized for channel goals.
• Supervising and top-editing writers while driving best practices in grammar, messaging, writing, and style.
• Working closely with project management and creative teams on all creative and branding initiatives to ensure a consistent message across channels.
• Creating and encouraging efficiencies within the copy team while providing clear guidelines for new writers.
• Spearheading and guiding the team on creating and refining Beautycounter's unique brand voice.
• Partnering with Associate Creative Director-Design to ideate, refine, and present best-in-class work.

• Bachelor's degree in English, Journalism, Public Relations, or related communications field
• 7-10 years of experience as a respected leader in multichannel content creation (brand, advertising, journalism, branded content)
• Experience with creating compelling messages for different target demographics
• Expertise in all major business software and project management applications (Adobe Creative Suite, Microsoft Office, etc.)

• Strategic creative thinking and the ability to spearhead concept-led campaign ideation and execution
• A discerning mindset that leads to asking the right questions to get the best end result
• Curiosity and thirst for current events, social, and industry trends (a love of clean beauty helps, too)
• Proven editorial skills and an outstanding command of the English language
• Understanding of and ability to leverage the benefits of partnership both within the Creative team and in communication with cross-functional partners
• The ability to lead and inspire others to think outside the box and create content that ladders up to company goals
• Adaptability with new technology tools
• Confidence to lead and present work both internally and to cross-functional partners
• Knowledge of social media trends and channel-first content
• An understanding of different marketing channels and how messaging shifts within each one, while maintaining a consistent story
• A clear understanding of and ability to articulate the business goal behind projects
• Project management skills to manage editorial schedules and deadlines within ongoing campaigns
• A willingness to embrace change and to adapt strategies on the fly