Manager Personalization Strategy & Innovation for a Stealth Asethetics Lifestyle Venture in Irvine

BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, product experts and investors. We invent, build and launch startups with the world’s most influential companies. The business ventures we create build strategic advantages for the most important global companies enabling them to own the next horizon of innovation.
 
We are getting ready to launch and scale a new, stealth venture within a leading skin care and aesthetics company  that will transform the medical aesthetics market and beauty space. With funding in place, this venture is well positioned to disrupt the multi-billion dollar US medical aesthetics market, infusing cutting edge technology and killer content into an industry primed for innovation.
 
We are looking for a Manager – Personalization Strategy & Innovation. This role will be responsible for identifying, developing and executing loyalty and personalization growth opportunities through the use of relevant and personalized marketing strategies.
 
The ideal candidate will have a strong command of digital marketing campaigns, the ability to problem-solve and set / execute a strategy, and an interest in the beauty and/or medical aesthetics industry.

What You Will Do:

  • Develop a rich understanding of the customer needs and motivations and how to meet those needs
  • Set and execute personalization strategy using data, analytics, and industry findings (i.e., identify and size hypothesis-driven, 1:1 personalized growth strategies across customer cohorts including new communication approaches, offer strategies, methods of offer delivery, new external partnerships, etc.)
  • Size and scope opportunities to drive subscription growth through marketing channels, including providing a business case, execution plan, and gathering partnership buy-in
  • Implement a “test and learn” approach, with a focus on driving quick, actionable, and game changing learnings
  • Assist in analysis of all digital marketing efforts and creation of data analytic reports

Who You Are:

  • 5+ years of marketing experience, including previous hands on experience with customer growth and development, data-driven marketing, and/or strategy development
  • Bachelor’s degree in business, management, marketing, or finance; MBA preferred
  • Knowledge of analytical approaches / customer analytics; experience utilizing personalized marketing vehicles to influence customer behavior and solid understanding of financial and operational functioning of targeted marketing vehicles
  • Outstanding strategic thinking and analytical skills. Demonstrated ability to develop vision for the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans 
  • Excellent verbal and written communicator, with the ability to influence at all levels of the organization
  • Problem solver that is able to work across multiple simultaneous projects, delivering impactful work on-time with consistent quality
  • Demonstrated passion for using data to surface customer insights and understanding and meeting the needs of the customer
  • Ability to deliver work in a fast-paced environment

To learn more, visit us at BCGDV.com.
 
Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
 
BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
 

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