Head of Sales and Advertising - Stealth Travel & Tourism Company

Build the Next Digital Leader in Travel & Tourism

ABOUT BCGDV:

BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, venture architects, product experts and investors. We invent, build and invest in startups with the world’s most influential companies. The business ventures we create build strategic advantages for some of the most important global companies and help them own the next horizon of innovation.
 
ABOUT THE COMPANY:

The existing business is deeply rooted in domestic & international traveler experience and insight, powered by a global content & editorial team that is laser-focused on unlocking objective and relevant traveler insight.  With digital quickly expanding the travel & tourism landscape, the company is quickly advancing a strategy to unlock & explore new growth opportunities in both mobile / web-based content engagement & new digital products which will drive a capital efficient and sustainable growth trajectory in the near and longer term.


DRIVE STRATEGY:

  • Create end-to-end sales and marketing strategies, including channels, budget, branding and content
  • Develop a multi-channel growth strategy based on product needs, including; SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional and programmatic display
  • Launch and operationalize a direct sales channel (call center, field staff and agency) as a core part of multi-channel growth strategy
  • Communicate marketplace strategy and evolution to employees and Board
  • Manage competition and threats in the marketplace, with constant evaluation and in-depth understanding of market, consumer needs and priorities, key business economics and the differentiated value proposition of products

DRIVE GROWTH:

  • Drive sales growth and user adoption through developing deeper ecosystem partnerships and relationships
  • Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
  • Create and implement best-in-class marketing campaigns to grow user base
  • Continuously rebalance sales and marketing spend and effort towards the highest-returning initiative to ensure maximum ROMI
  • Manage return on direct sales channel investment and drive optimization
  • Collaborate with Head of Partnerships to drive user acquisition

DRIVE EXCELLENCE:

  • Maintain deep understanding of key customer bases, including demographics, needs segmentation, interests, and willingness to pay
  • Provide consumer insights from marketing activities and analytics to help shape product direction and road map
  • Define, execute, analyze, and optimize A/B and multi-variant tests
  • Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
  • Determine the most accurate and appropriate attribution model to manage return on ad spend and media investment
  • Design, vet and build out our marketing tech stack partnerships
  • Leverage personal network and knowledge of digital tools to drive competitive advantage

DRIVE TEAMS:

  • Attract and retain world-class sales and marketing team
  • Manage a Growth team to drive market testing and generate actionable plans
  • Manage and motivate a direct sales team (call center, field staff and agency)
  • Work with product and design to provide expert perspective on market demand and test for market acceptance
  • Cultivate a high-performing, one-team culture on the sales and marketing team

As Head of Sales & Advertising, you will need:

  • 5-7 years actively acquiring users for a digital start up or growing and retaining a more mature digital business
  • Entrepreneurial spirit to help us shape our growth initiatives and company
  • Experience leading high-performing marketing teams of 5 years or more, preferably at a high growth tech company
  • A proven track record of success in scaling digital business through cross channel user acquisition and retention initiatives
  • Experience in building and optimizing a direct sales channel and managing across call center, field staff and agency in satellite locations
  • A passion for growth marketing and driving customer adoption for new digital products
  • Expert communication, presentation, and material preparation skills required

To learn more, visit us at careers.bcgdv.com

Interested applicants may apply through the careers section of the website at BCGDV.com. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
 
BCG DIGITAL VENTURES IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, AGE, RELIGION, SEX, NATIONAL ORIGIN, DISABILITY, PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED UNDER FEDERAL, STATE OR LOCAL LAW.

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