Growth Architect

Growth Architect
London

About BCG Digital Ventures
 
BCG Digital Ventures is a corporate investment and incubation firm. We invent, build and invest in startups with the world’s most influential companies. We share risk and invest alongside our corporate and startup partners via a range of collaborative options.
 
Founded in 2014, we have major Innovation and Investment Centers in Manhattan Beach, Berlin, London, Sydney, San Francisco and New York, as well as DV Hatches in Silicon Valley, Seattle and Mexico City, with more locations opening in the coming quarters. Our Centers and Hatches are home to a diverse range of entrepreneurs, operators and investors who are building businesses, creating and expanding markets and developing new technologies that benefit millions of people across the globe.

To learn more, visit www.bcgdv.com

As a Growth Architect, you will: 

- Be responsible for growth strategy, execution, and optimization in both new ventures and growing start ups. 
- Provide input into multi-channel growth strategy based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
- Define, execute, analyze, and optimize A/B and multi-variant tests 
- Convert insights into action - see customer acquisition process through from ideation to execution
- Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
- Contribute to vetting and building out the marketing tech stack
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
- Be responsible for all digital media customer acquisition and drive to engagement and retention
 
As a Growth Architect, you will need:

- A proven track record of success in scaling digital business through cross channel user acquisition and retention initiatives internationally and into new markets (essential)
- A passion for building, bringing to market, and scaling digital products and services
- Entrepreneurial spirit to help us shape our growth initiatives and ventures
- Analysis and Accountability - The ability to define and report on "your market", understanding and reacting to the individual nuances. The ability to reach out independently (e.g for a demo of a new feature) and escalate when you don't get what you need
- The ability to adapt to a range of new industries and niches with minimal disruption to your work
- Experience scaling web based and native mobile products and services
- Sustained experience actively acquiring users for a digital start up or growing and retaining a more mature digital business
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Previous marketing, user acquisition and growth experience proliferating consumer facing digital products and services 
- Expert communication, presentation, and material preparation skills required
-A passion for growth marketing and driving customer adoption



Meet Some of BCG Digital Ventures's Employees

Muneeb B.

Lead Engineer

As Lead Engineer at BCG Digital Ventures, Muneeb creates and designs products for startups and corporate clients.

LaMer W.

Experience Design Director

As Experience Design Director, La Mer runs the Communication Design Team and the Experience Design Teams across all ongoing and upcoming ventures.


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