Growth Architect


Growth Architect
 
You have a passion for marketing, launching effective campaigns, tracking their results, and improving with every iteration.
 
We’re BCG Digital Ventures. Welcome.
 
We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors. Our ventures create a strategic advantage for the most important global companies.
 
This is BCG Digital Ventures. Adventure awaits you…
 
Introducing our Venture Build Team.
We have entered a decade of disruption of large corporate business models, driven by a step change in the power of technology and the audacity and speed of start-ups. To be fit for the future, visionary companies will deliberately re-imagine themselves by injecting or attacking established models with new ideas fuelled by technology.
 
Our Venture Build Team consists of world-class business leaders, product designers, engineers and technology experts. Together, we are helping corporations own the next horizon of innovation.
 
As a Growth Architect, you will:
·      Be responsible for input on growth strategy, execution, and optimization across our digital businesses, both B2B and B2C
·      Provide input into multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
·      Define, execute, analyze, and optimize A/B and multi-variant tests
·      Work with the Growth team to implement market viability tests
·      Prepare growth strategy documents, frameworks, and guidelines for internal and external use
·      Leverage personal network and knowledge of digital tools to drive competitive advantage
·      Convert insights into action - see customer acquisition process through from ideation to execution
·      Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
·      Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
·      Contribute to vetting and building out our marketing tech stack partnerships
·      Work with the Growth teams internationally to define, adopt and improve existing practices
·      Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
 
 
As a Growth Architect, you will need:
·      Prior relevant experience in industry, consulting, or agency
·      A proven track record of personal success and ambitious undertakings
·      A passion for building, bringing to market, and scaling digital products and services
·      Entrepreneurial spirit to help us shape our growth initiatives and company
·      Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
·      Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services
·      Expert communication, presentation, and material preparation skills required
·      A passion for growth marketing and driving customer adoption

Meet Some of BCG Digital Ventures's Employees

James K.

Lead Strategic Designer

James focuses on the convergence between understanding consumer needs and making sure everything DV creates is innovative, feasible, and value-generating, both for clients and for the company.

LaMer W.

Experience Design Director

As Experience Design Director, La Mer runs the Communication Design Team and the Experience Design Teams across all ongoing and upcoming ventures.


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