Senior Product Manager


Position at

Bankrate is the go-to personal finance website that empowers, educates and helps consumers navigate through every stage of their financial journey. We are also the leading aggregator of financial rate information, offering an unparalleled depth and breadth of rate data and financial content. Bankrate develops and provides web services to more than 100 cobranded websites with online partners, including some of the most trusted and frequently visited personal finance sites, such as Comcast, Yahoo!, CNBC, MSN and Bloomberg. Hundreds of financial services companies turn to Bankrate to reach millions of in-market consumers.

As we strengthen our relationship with advertisers and go deeper in the conversion funnel, we are seeking a Senior Product Manager with strong expertise in conversion optimization. If you are someone who obsesses about user experience and all the big and small things that influence the decisions that users make, this role will be a great fit.

Job Description and Duties:

  • Lead conversion optimization efforts for the lead-generation funnels and act as the subject matter expert on the topic
  • Work with developers, designers and analysts to quickly iterate and launch A/B tests
  • Engage deeply with Sales, Design, Analytics, Data Science, Engineering and other teams
  • Identify key growth and retention triggers and implement product features to increase conversion and user LTV
  • Create a robust product roadmap for the leads business based on a thorough understanding of Bankrate's strategy, advertiser needs, market trends and the competitive landscape
  • Design functional specifications and make feature, resource, and timeline tradeoff decisions
  • Drive product requirements, product development, and manage the development process for timely product and program launches
  • Communicate strategy effectively to diverse audience including executive management, internal and external business partners


  • 5+ years in product management for a transactional/e-commerce online product., including 1-3 years of conversion optimization-focused experience
  • Experience with one or more of the following: Google Analytics, Adobe Analytics, Optimizely, Google Website Optimizer, Visual Website Optimizer, basic SQL
  • Ability to make smart feature versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value
  • Proven proactive approach to product management, with strong follow-through, resourcefulness, attention to detail and excellent written and verbal communication skills
  • Innovative, creative and analytical thinker who can quickly come up with testable hypotheses and see them through the optimization process
  • Ability to thrive in a demanding, fast-paced environment requiring a high degree of resourcefulness, productivity, adaptability, innovation and follow-through. Entrepreneurial/startup experience is a big plus
  • Outstanding intellect, drive, interpersonal and communication skills and an unwavering desire to challenge the status quo
  • Experience working on agile enabled teams
  • Bachelor's in business, marketing, computer science or similar field

Meet Some of's Employees

Andy V.

Client Support Specialist

As a Client Support Specialist, it’s Andy’s job to make sure Bankrate’s advertising clients stay happy as he troubleshoots their campaigns and works with the customer retention program.

Sharon G.

UX Researcher

As a UX Researcher, Sharon and her team use an Agile approach when tackling their projects, working to create great UX and provide design support for teams across the company.

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