Digital Marketing Analyst


Position at

Bankrate is seeking an experienced Marketing Analyst who will work closely with a dedicated, fun group and will be highly influential to the growth of our organization. This is a role with lots of potential and requires someone with 2 to 3 years of online marketing experience, focused on consumer acquisition through display & paid social marketing channels.


  • Drive key elements of consumer acquisition efforts focused on growing digital marketing investments, in a data-driven and results-oriented marketing environment
  • Assist with online marketing strategies, campaign design, execution, measurement, testing, optimization, and reporting
  • Partner with appropriate teams including product, data/analytics, and marketing to understand business objectives, provide strategic guidance, and develop/evolve marketing dashboards and campaign analysis
  • Identify opportunities for business optimizations and lead project through development and testing process
  • Manage online media buying execution and optimization
  • Translate raw data into meaningful and actionable consumer insights
  • Continually test marketing tactics to improve acquisition performance


  • 2 to 3 years of relevant online marketing experience with an emphasis on testing, reporting, and measurement
  • In-depth understanding of key digital marketing performance metrics
  • Experience in web analytics, research and optimization tools including Google Analytics and Optimizely among others.
  • Knowledge of lead generation marketplace and industry trends are a plus
  • Comfortable using Display Marketing platforms (DSP/DMP's, etc).

Must have experience in working in bulk sheets and managing campaign architecture

  • Some understanding of multivariate testing and optimization tools available (Optimizely, google experiments)
  • Client side experience is highly preferred
  • Advanced Excel skills are a must
  • Ability to create and present updates on business in professional and detail oriented manner
  • Experience working with creative, technical and business intelligence teams ensuring projects are completed to specific requirements

Meet Some of's Employees

Andy V.

Client Support Specialist

As a Client Support Specialist, it’s Andy’s job to make sure Bankrate’s advertising clients stay happy as he troubleshoots their campaigns and works with the customer retention program.

Sharon G.

UX Researcher

As a UX Researcher, Sharon and her team use an Agile approach when tackling their projects, working to create great UX and provide design support for teams across the company.

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