SEO Strategist

Job Description

As SEO Strategist, you will be an integral member of the broader Organic Marketing Team, represented in the US and Philippines. You will be responsible for leading and executing SEO strategies for a small portfolio of sites.

You are a data geek like the rest of us, with a hard-working and positive attitude. You have the ability and are enthusiastic to manage projects, work independently, think critically, and get your hands dirty when needed (and that will be often!).

The SEO Strategist will report to our SEO Manager.

Responsibilities (a day in the life of):


  • Maintenance and optimization of software and monitoring tools to ensure we are accurately tracking and effectively assessing our website properties. This includes ensuring the integrity of the data and translating that information into reportable formats.
  • Be responsible for the maintenance of SEO site related data (metadata). This will require cross-functional collaboration to establish and maintain efficient processes, thereby ensuring the data is up-to-date and appropriately optimized.
  • Analyze and present the SEO performance of our website properties as needed.
  • Take ownership of various improvement initiatives. This will require strong project management skills.
  • Serve as an SEO thought partner, which can include everything from strategy to implementation and execution.
  • Regularly communicate status of initiatives to SEO Management team.


  • Lead SEO campaigns from start to finish. Sometimes this will require you to coordinate with other team members, in other instances you will be flying solo.
  • Collaborate with agency partners to implement content marketing initiatives. This typically requires driving our team’s deliverables, coordinating product delivery, gaining input from the eCommerce team, and generally being the point person to ensure initiatives are executed as effectively as possible.

How you can add extra value and shine!

  • Drive and execute projects such as to site audits, keyword research and other SEO related initiatives.
  • Assist in the task management of a remote team to ensure that all SEO responsibilities are taken care of and that output is of the highest quality.
  • Development and documentation of new processes.

Skills Required (the serious stuff):

  • Able to find a needle in a haystack or an incorrect meta-tag from a list of 1000 (i.e. attention to detail)
  • Strong analytical and problem-solving skills (not puzzles, but real world challenges, like how to pivot in the middle of a project when the factors change)
  • Self-motivated, and able to juggle lots of moving parts in a fast-paced environment.
  • Able to learn quickly and adjust. We all make mistakes, but we must learn from them.
  • Accountability and willingness to take ownership of individual and team responsibilities is what will set you apart.
  • High standards, for yourself as well as others. If you have the natural inclination to never be satisfied with ‘average’ or can’t leave things half-finished, then you may be the right person.
  • Desire to work hard and have fun while doing so.

Nice to have:

  • A solid understanding of HTML
  • A steady supply of humor
  • Ability to bake great muffins!
  • A habit of triple checking your work before submitting (double checking is expected)

Additional Information

About Balsam Brands: Founded in 2006, privately-held Balsam Brands designs and sells home décor and consumer products directly to customers. Our flagship brand is Balsam Hill, the world’s leading retailer of artificial Christmas trees and related holiday décor products. We strive for excellence in everything we do and present a unique opportunity to those who are seeking to have a meaningful impact in a fast-paced, high-energy environment.

Balsam Brands is honored to be the recipient of multiple awards: 

  • Forbes: America’s Best Small Companies (2016)
  • Inc. 5000: America’s Fastest Growing Private Companies (2012, 2013, 2014, 2015)
  • San Francisco Business Times: Fast 100 – Fastest Growing Bay Area Companies (2012, 2013, 2014, 2015)
  • Silicon Valley Business Journal: 75 Fastest Growing Private Companies (2012, 2013, 2014, 2015)

To celebrate its 10th anniversary and beyond, our flagship brand, Balsam Hill, is partnering with Macy’s to present "Deck The Halls", a wondrous float bringing the magic of Christmas to life in the annual Macy's Thanksgiving Day Parade®!

    The company's outward focus on building trusted consumer brands along with its internal focus on excellence and being a great place to work have propelled it to consistent, rapid growth. 

    Location: Boise, ID

    Notes: This is a full-time, in-house, permanent position with benefits. 

    Contact: Please submit cover letter, resume, and a copy of your transcript. Please include in your cover letter a dish that you would like to bring to one of our potlucks!

    At Balsam Brands, we are dedicated to diversity in our dynamic and growing workforce and are proud to be an equal opportunity employer. We consider qualified applicants without regard to race, ethnicity, religion, age, disability, protected veteran status, marital status, citizenship, gender expression or identity, sexual orientation, or any other legally protected status.

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