Senior Marketing Associate

Overview

Baker Tilly Virchow Krause, LLP (Baker Tilly) is a nationally recognized, full-service accounting and advisory firm whose specialized professionals connect with clients and their businesses through refreshing candor and clear industry insight. With approximately 2,700 employees across the United States, Baker Tilly is ranked as one of the 15 largest accounting and advisory firms in the country. Headquartered in Chicago, Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 147 territories, with over 33,000 professionals. The combined worldwide revenue of independent member firms is $3.4 billion.

 

It’s an exciting time to join Baker Tilly!

 

 

 

Baker Tilly Annual Report 2017 

Responsibilities

Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives

  • Coordinate activities to support strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, special events, seminars, trade show exhibits, webinars, meet-and-greet networking events, and communications
  • Develop marketing collateral including writing, editing, proofreading, and maximizing exposure through the appropriate strategic marketing channels, ensuring compliance with firm guidelines and brand standards
  • Develop formal presentations to clients, prospective clients, and referral sources
  • Develop communications for clients, prospects, and internal staff, utilizing InDesign, Power point, Excel, Word, Salesforce.com, and other software tools to execute high quality work
  • Conduct online and database research of specific companies and/or target lists as well as competitive, executive, market and industry research; create reports
  • Support aspects of proposal and presentation development relating to new business development activity and assist proposal writers as requested
  • Work with partners to secure and write client testimonials, client video testimonials, and case studies to be used in proposals and presentation materials (in conjunction with firm marketing managers where applicable)
  • Assist with industry or service-related public relations opportunities and maintain up-to-date list of targeted industry or service-specific media contacts
  • Help generate thought leadership and story ideas, monitor competitive news, and develop specialized strategies for communicating other events
  • Continuously expand knowledge base in assigned specialized industries or services

Maintain prospect and client information in Salesforce.com database

 

Participate in special projects as assigned

 

Participate in professional organizations and independent study and integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

Qualifications

  • Bachelor’s degree in Marketing, Communications, English, or related field
  • Minimum of three (3) years of marketing project planning and execution experience required, professional services environment preferred
  • Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
  • General understanding of digital marketing and marketing automation concepts
  • Must work well in a collaborative and fast-paced environment
  • High-level verbal and written communication skills required
  • Strong attention to detail is essential
  • Requires professionalism, diplomacy, organization, creativity, and the ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management


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