Director, Product Marketing

    • New York, NY

Quick Take: Axios is a new digital media company that gets you smarter, faster with news that matters. We're hiring a Director, Product Marketing!

Why it Matters: Our new product marketer will revolutionize how we present our current and future Axios products externally to potential customers, investors, press, and analysts.

Go Deeper: This person will work closely with our Product, Growth, and Strategy teams to define and execute our product go-to-market strategies, craft product narratives and messaging, and oversee creative execution of user acquisition, campaigns, and event marketing. They will also be responsible for the following: 

  • Manage product/feature naming, visual branding, and trademark processes
  • Craft compelling narratives, and positioning statements for new products and features 
  • Collaborate with external comms team to execute comms strategy
  • Collaborate with Strategy, Growth and Sales teams to develop go-to-market strategies 
  • Enable sales team with marketing collateral 
  • Develop competitive analysis 

The Details: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios’ mission and have the following skills: 

  • 5-7 years of Product Marketing experience at a digital or tech company
  • Experience developing narratives, launching and driving adoption for new products, owning and achieving key KPIs
  • Understanding how to optimize a customer funnel Experience with copywriting 
  • Working knowledge of web analytics tools (Google Analytics, WebTrends, etc.)
  • Excellent communication & copywriting skills and cross-functional leadership abilities 
  • Keen eye for detail and design
  • Analytical mind and strong quantitative skills
  • Wildly collaborative 

Don’t forget:  

  • Competitive salary
  • Health insurance (100% paid for individuals, 75% for families)
  • Primary caregiver 12-week paid leave
  • 401K
  • Generous vacation policy, plus company holidays
  • Company equity
  • Commuter and cell phone benefit
  • A commitment to an open, inclusive, and diverse work culture
  • Annual learning and development stipend

Axios gets you smarter, faster with news and information that matters.

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