Regional Marketing Lead
We are looking for a senior marketing professional with a strong track record in designing, building and delivering effective multi-channel B2B marketing strategies and campaigns to lead Avanade's Italian marketing team.
The Italy Field Marketing Director is responsible for developing the marketing & communications strategy and plan for Italy working closely with both the local business leadership, and the global and European marketing teams. This role will be critical in helping Avanade achieve our growth plans in the region over the next 5 years, driving both brand awareness and demand generation to both attract new target prospects and retain existing clients from selected industries with a defined set of offerings.
The ideal candidate will demonstrate experience of collaboration with multiple business stakeholders across a highly matrixed regional, European and global organization and the ability to manage competing priorities and needs.
In addition to working directly with clients, Avanade also partners with other organizations, so experience of working with other consulting and technology companies is essential as the role will require building strong, productive working relationships and leading the development of joint go-to-market strategies and plans.
This role will be required to lead (and career manage) a small Italian Field Marketing team that can support the business. The successful candidate will need to combine strong leadership and team management with the ability to grow and nurture talent through effective skills training and career development.
Years of Experience
10+ years' marketing experience, preferably in Consulting, IT/Services.
2+ years' people management experience
University degree level in Marketing or related discipline
Fluent in Italian and English language (written and spoken)
Proven track record of developing a marketing strategy and plan that supports a multi-million European business.
Experience in digital marketing (including advertising, Social, Paid Social)
Experience in brand awareness, demand generation, direct mail, telemarketing, events and internal communications.
Strong team leadership and development skills with proven experience of managing teams.
Knowledge of consulting and IT services industry
Experience working across highly matrixed organization at many different levels, including executives and technical professionals
Knowledge of Microsoft enterprise technologies, including digital, Cloud, ERP, CRM
Strong communication and influencing skills
Knowledge of localizing and implementing global marketing campaigns
Requisition ID - 46734
Avanade is the leading provider of innovative digital and cloud-enabling services, business solutions and design-led experiences, delivered through the power of people and the Microsoft ecosystem. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has 30,000 professionals in 24 countries. Visit us at www.avanade.com.
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