Marketing Director (m/f)
The ASG Field Marketing Director is responsible for developing the marketing & communications strategy and plans for Austria, Switzerland and Germany working closely with the local business leadership team and global and European marketing leadership teams. This role will be critical in helping Avanade achieve our ambitious growth plans across the ASG region over the next 5 years, driving both brand awareness and demand generation to both attract new and retain existing clients across multiple markets and industries within a defined set of target clients and accounts.
We are looking for a strong leader, someone with a proven track record of directing and managing a dispersed marketing team across several countries, someone who can collaborate with multiple business stakeholders across a highly matrixed regional, European and global organization and can manage competing priorities and needs.
In addition to working directly with clients, Avanade also partners with other organizations, experience of working with other consulting and technology companies is essential as the role will require building strong, productive working relationships and leading the development of joint go-to-market strategies and plans.
Following recent acquisitions, this role will be required to successfully bring together a single ASG Field Marketing team that can support the business across multiple markets and industries. The successful candidate will need to combine strong leadership and team management with the ability to grow and nurture talent through effective skills training and career development.
Years of Experience
10+ years' marketing experience, preferably in Consulting, IT/Services.
3+ years' people management experience
University degree level in Marketing or related discipline
Proven track record of developing a marketing strategy and plan that supports a multi-million Euro business across 3 different countries, several different markets and industries.
Experience in brand awareness, demand generation, Digital (including advertising, Social, Paid Social), direct mail, telemarketing, events and internal communications.
Strong team leadership and development skills with proven experience of managing teams across multiple countries.
Knowledge of consulting and IT services industry
Experience working across highly matrixed organization at many different levels, including executives and technical professionals
Knowledge of Microsoft enterprise technologies, including digital, Cloud, ERP, CRM
Strong communication and influencing skills
Knowledge of localizing and implementing global marketing campaigns
Takes ownership ASG field marketing team's activities, including enabling their successful performance, developing them as professionals, and ensuring the quality of their work
Develops the broad marketing strategy for their team, and works with the team to turn that into a clear marketing plan with KPIs.
Oversees campaigns, such as local-market awareness and client acquisition and retention marketing and encourages sharing best practice.
Oversees regional client marketing programs (account-based marketing, events, campaigns, social media/social business) for long-term relationship building and cross-selling.
Drives client evidence process by working with business staekholders to identify new wins, public references and case studies
Aligns their efforts, and the efforts of their team, to relevant global and/or European marketing campaigns where required.
Manages partnerships with sales leaders to help enable better identification of target account, sales objectives, offerings priorities.
Provides guidance and direction to support programs in partner groups driving account research, telemarketing, events or other lead generation initiatives
Facilitates partnership with alliance marketing partners
Oversees team's marketing budget(s)
Reports on ASG marketing performance to Executive, Marketing Europe, CMO, Sales and General Manager.
Requisition ID - 45601
Avanade is the leading provider of innovative digital and cloud-enabling services, business solutions and design-led experiences, delivered through the power of people and the Microsoft ecosystem. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has 30,000 professionals in 24 countries. Visit us at www.avanade.com.
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