Job Requisition ID #
25WD89830
Position Overview
Exciting opportunity to help Autodesk catapult email marketing and customer nurturing to the state-of-the-art. The Senior Campaign Manager, Global Campaign Management, AMER will plan and execute marketing programs that generate increased demand and drive marketing sourced pipeline and closed ACV, including establishing email nurturing strategies and prioritized execution roadmaps across industries.
Responsibilities
- Assess existing tactics and their effectiveness
- Identify customer journeys and gaps to be addressed
- Align with industry and other campaign marketers about opportunities to drive innovation and improved results, especially in email marketing and nurtures
- Effectively prioritize time and resources in developing a program roadmap
- Establish benchmarks and targets for program tactics
- Socialize plans across industries and geo teams
- Identify pilots and A/B tests to validate program plans for email and nurturing projects
- Execute efficiently with minimal oversight
- Work with appropriate dashboards and optimization team involvement to monitor and evaluate program tactic effectiveness and relative return on effort and/or investment
- Participate in innovation oriented best practices sessions
- Share updates broadly across geos and industry teams for feedback and refinement
- Assist Global Campaigns Center of Excellence in standardization of tactics and/or programs that are decided to be scaled
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Minimum Qualifications
- 5+ years of experience in marketing campaign development or execution, including expertise in email marketing, and data analysis and reporting
- Familiarity with marketing automation and customer data platforms (MAP/CDP)
- Ability to learn the basics of Autodesk solutions across multiple industries, and articulate moments that matter in customer journeys
- < 10% travel required
Preferred Qualifications
- An email marketing expert with an eye towards the next frontier for customer nurturing with new AI technologies
- Ability to communicate effectively equally with teams responsible for content and campaign development; campaign execution and optimization; martech and process delivery; and reporting and analytics
- Demonstrate knowledge and expertise in making recommendations to key stakeholders and leaderships
- Capacity to work in a fast-paced environment and lead the way instead of expecting perfect information and direction from others
Ideal Candidate
- Is self-directed and motivated to drive excellent customer activations that deliver business impact
- Has a customer journey mindset and a hunger to identify and address gaps in the customer experience
- Brings a proven history of improving the customer nurture process and a hunger for discovering "what's next?"
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Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $112,600 and $182,160. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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