Marketing Manager, Amazon Acquisition, Audible for Canada

ABOUT THE ROLE
Audible - an Amazon company and perpetual innovator - is looking for a highly data-driven and creative marketing manager, with a focus on member acquisition across the entire Amazon ecosystem and on all devices. As an integral member of the Audible Canada organization, our ideal candidate has a keen ability to analyze data, report insights effectively and has a passion for marketing and driving growth. This person will own campaign execution and have ownership as well as cross-functional coordination with teams in Product, User Experience, Business Intelligence, Creative & Brand, and Technology. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. This role is based in Newark, NJ, and reports to the Director of Amazon Acquisition Marketing, Canada.

KEY RESPONSIBILITIES
• Manage acquisition initiatives on Amazon.ca and Amazon devices from strategy through execution and reporting
• Guide creative development of campaign assets directly with design team from kick off briefing through to delivery, providing concise and timely feedback
• Partner with Product to ideate new member acquisition programs or feature improvements that differentiate Audible
• Own and manage third party marketing partnerships to drive revenue goals
• Partner with Member Marketing and Brand teams on new programs to drive qualified customer acquisition and engagement
• Conduct A/B and multivariate tests that will support the conversion of relevant Amazon prospects into trial members
• Foster and strengthen partner relationships across Amazon and Audible International marketplaces
• Partner with Customer Care team to glean insights that can optimize campaigns and flag any concerns from the customer feedback loop
• Others as defined by evolving business needs for a rapidly growing online business
• Responsible for managing automated Amazon email program and plan and execute manual email deployments that boost trials and test new targeting strategies to find untapped audiences


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