Manager/Sr. Manager Product Marketing
Do you want to be part of a team that is rapidly developing connected life services for millions of consumers? Do you want to have immediate impact on influencing how our services are purchased and used by many of the world’s premier wireless and retail companies? Asurion is the global leader in providing connected life services with over 280 million customers around the world. Asurion’s philosophy is simple – be passionate about delivering quality services, develop programs that are easy to implement, provide more profit for carriers and retail partner for the long-term. Asurion has a “pay for performance” mindset, and it believes it only succeeds when its clients do.
Essential duties and responsibilities
We’re in search of a high energy and highly motivated Product Marketer who will be responsible for leading efforts to evolve how we market and articulate the value and benefits of our category leading protection services. We are looking for a marketer that can help tell our story to our client teams (internal), clients (B2B) and to our customers (B2C).
A strategic partner with the Product Management team to identify and deliver initiatives that can provide leverage for our channel enablement, new business development, customer adoption efforts. You will also influence future product development activity by driving consumer insights.
- Product Positioning and Strategy: Be the expert on the competition and how to best differentiate our offerings. Develop product positioning that effectively distinguishes our products by partnering with Product Management and Client Marketing.
- Consumer Insight: Work with the Marketing Research team to identify priority consumer insights that lead to new message strategies and product ideas that help fill the product pipeline.
- Sell-Through Execution: Support both the retail and mobility businesses by partnering with the account teams to train the sales force and develop the tools to drive sell-through in the channel.
- Product Introductions: Support Client Marketing with key product introductions in client channels. Develop plan and toolkits needed to support new business development and other growth oriented initiatives.
Demonstrate the ability to think strategically but also execute flawlessly. The candidate should have a minimum of 3 years of experience in product marketing or product management. Strong understanding of wireless or retail channels and levers that drive product growth. In addition, industry experience in Technology, Mobile, Consumer Services or other relevant B2B2C industries is preferred.
A results-driven performer, this individual will demonstrate the ability to manage cross functional relationships, have an entrepreneurial spirit and passion for innovative products and programs. We want a person that has a proven track record in developing compelling value propositions, product messaging and positioning, and implementing creative sales tools.
Professional Experience & Qualities
o Ability to translate technical content into crisp, sales rep and consumer friendly communications
o Strong leadership, interpersonal and verbal skills; maintains high expectations and raises the bar for Marketing creative output
o A flexible nature and the ability to perform and provide strategic insight/growth within an ambiguous environment
o High learning agility paired with strong quantitative and problem solving skills
o Ability to consider and address issues ranging from senior decision makers within a client to the individual consumer
o Management and leadership that reflects and encourages commitment to Asurion Core Values
o Exceptional work ethic; does whatever it takes, with resolve, urgency, and integrity, to get the job done
o Excellent written communication skills, specifically in PowerPoint and Word
o Bachelor’s degree required, MBA preferred
For the past 20 years, Asurion has helped people across the globe balance the interdependency between life and technology. We partner with leading wireless companies, retailers, cable and satellite providers to ensure 290 million consumers’ devices and appliances stay online and on the job in this fast-moving, tech-driven world. We’re a technology company. But we’re also an amazing group of people. When customers call us, they’ll talk to people with the patience and experience to genuinely help. We replace. We fix. We find. We solve. We keep them in the game. We hire people whose job is to ensure technology and people are harmonious, and that lives are kept in balance. We do so across the digitally connected globe, by speaking six languages, and by working across any device, platform or provider. We foster a culture where our team members are encouraged daily to make a difference—for our clients, customers, and themselves. Our dynamic and rewarding environment ensures that every team members has the opportunity to reach their full potential. Learn more about Asurion – Life’s Operating System at www.asurion.com.
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