Manager, Client Marketing

The Manager of Client Marketing serves as a marketing professional within Asurion's Client Marketing organization. As part of a broader team, this individual is charged with developing and/or supporting projects that drive growth and profitability within Asurion's core mobility and cable protection and premium support business. He or she partners closely with assigned carrier-specific Client Services and client teams to analyze current performance and trends, identify emerging opportunities, and develop appropriate growth strategies/tactics.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Will support both mobility and cable clients
  • Develop client messaging strategies, value propositions and marketing materials for use by sales teams with an emphasis on creativity in display and messaging
  • Plan, develop, implement and measure strategic and tactical marketing campaigns
  • Partner with Client Services and Client teams to optimize the performance of Asurion field marketing activities
  • Support new customer growth opportunities such as expansion into new channels, product enhancements, channel incentives, alternate messaging strategies and other sales/marketing tactics
  • Develop as a thought leader, advisor and problem solver in evaluating performance trends and recommending action plans to improve results

QUALIFICATIONS:

  • Bachelor Degree in business, marketing or analytical field; MBA preferred
  • Wireless or Cable industry experience is preferred, ideally with exposure to wireless or cable product management, marketing or retail sales
  • 2 years post-undergrad business experience in a channel marketing, consulting, product management, or sales strategy role
  • Strong PowerPoint presentation skills
  • Experience developing marketing campaigns and materials [brochures, flyers, posters, direct mail, email, digital media, etc.] is a plus
  • Strong analytical skills to interpret performance and trends and extrapolate opportunities.
  • Experienced in working with Excel for statistical analysis/reporting. Database/pivot table skills preferred.
  • Excellent facilitation, communication, and collaboration skills; ability to work effectively across a highly matrixed organization
  • Demonstrated ability to independently solve problems, develop new tactics and address implementation obstacles
  • Operational experience and skills to lead the implementation of new programs and track results.
  • Ability to support positioning ideas into the wireless carrier channel

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