Quantitative Market Researcher

    • San Francisco, CA

Quantitative Market Researcher

You’ll apply your expertise in survey methodology, quantitative data analysis, and the presentation of results to inform decisions around customers, products and markets. You’ll develop ad hoc surveys and longitudinal programs of research with stakeholders spanning Product, Marketing, Customer Success, Customer Retention, and more to evaluate Asana’s impact and drive our strategy. You’ll synthesize insights by integrating survey data with behavioral and qualitative data, and you’ll motivate teams through creative and compelling presentation of those insights. 

What you’ll achieve

  • Design, execute, and analyze surveys to derive insights into product and brand perception, market size and composition, and enterprise customer behavior
  • Develop cohesive measurement strategies and methodologies to drive product and business decision-making
  • Design and manage tracking surveys, e.g. brand awareness, competitive NPS
  • Work closely with cross-functional partners in product, design, data science, marketing, and sales to identify and close gaps in our understanding of Asana’s current customers and potential market
  • Communicate results and recommendations in compelling and creative ways

About you

  • Bachelor’s degree in social science, statistics, marketing science, or a related quantitative field; master’s degree or Ph.D. preferred
  • 3+ years hands-on experience conducting primary research in-house or in a consultancy or agency, including working with key stakeholders to drive business decision-making with research
  • Equally comfortable doing scrappy, tactical research and longer-term strategic research
  • Proficient in questionnaire design, survey sampling, and weighting
  • Adept in quantitative methods (e.g. hypothesis testing, descriptive analysis, regression) with experience applying these methods to survey data
  • Familiar with market research methods (e.g. MaxDiff, conjoint analysis) and/or advanced statistical models (e.g. logistic regression, mixed-effects models, hierarchical linear models)
  • Proficient in manipulating and analyzing data with one or more common statistical tools or languages (R, SAS, SPSS, Stata, etc.)
  • Experience collaborating with qualitative researchers on mixed-methods research
  • Clear communicator of research findings to both technical and non-technical audiences

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. More than 75,000 organizations and millions of users rely on Asana, including AirAsia, AllBirds, Grab, KLM Air France, Kohl’s, Sephora, Traveloka, and Viessmann. Asana has been named a Top 5 Best Workplace and the #1 Best Workplace in the Bay Area by Fortune three years in a row, and one of Glassdoor’s and Inc.’s Best Places to Work. With nine global offices, including a San Francisco headquarters and flagship offices in Dublin, New York, Sydney, and Tokyo, Asana is always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.
Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status, and we'd love to learn about what you can add to our team.

Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives.

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