Product Marketing Writer

The Marketing team at Asana leads our user-driven marketing efforts to communicate our brand, product, customer, and education program to our customers and greater public. We use our creativity and analytical skills to build campaigns, write content, A/B test web analytics, send compelling emails, and support and showcase our customers.

We’re looking for a Product Marketing Writer to convey our product message in a way that’s approachable, empowering, purposeful, and slightly quirky too. You’ll craft copy for our product, website, blog, emails, and more, working closely with marketing, design, and product. Come ready to write, test, and optimize, and help us find the words that achieve our metrics goals and delight our users.


  • Write and edit social, landing page, email content about our product (new features, tips, user onboarding emails, etc)
  • Work with PMs and designers to write and edit in-product copy that ensures a clear and consistent user experience
  • Write all product-related posts for the Asana blog. New feature announcements, product tips and best practices, etc


  • 3+ years in a marketing writing, UX writing, or content marketing role
  • Experience writing about software products for multiple channels and audiences
  • You enjoy all types of writing—short-form, long-form, instructional, video scripts, and more
  • Experience collaborating with marketing, design, and product teams to create copy for multiple channels, including in-product, blog, email, web, and social
  • Demonstrated success writing concise copy imbued with knowledge, personality, and humor
  • A frequent yearning to get in the zone and just write. From pithy, powerful headlines to clear, clever emails, you love to practice your craft
  • Understanding of how to engage an audience and familiarity with marketing metrics
  • Empathy for teams and users; excited about empowering teams to do great things together
  • A love for words, and a passion for user experience. Your bookshelf is filled with books like ‘On Writing Well’ and ‘Don’t Make Me Think’

Does the above sound like it might be you? Then we’d love to hear from you. Our goal is to provide a hiring and working experience in which all people know they are equally respected and valued. So whatever it is that makes you unique—your gender identity or expression, sexual orientation, religion, ethnicity, age, citizenship, educational background, socioeconomic status—we value it, and we’d love to see what you might add to our team.

If you’d like to learn more about what we do—and the way we think—we recommend these links:

  • Asana’s and where we are going
  • Meet our
  • How we mastered the


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