Head of Customer Advocacy

We’re looking for a leader who has a passion for building relationships with customers to design and build a set of new programs designed to deepen our relationships with customers and integrate customer perspectives across the company. 

You’ll be joining as a senior leader within the Customer Success team -- a global team of 40+ people with a mission to empower customers to adopt and realize value with Asana.

What you’ll achieve

You will work cross-functionally from within the Customer Success team to design, build and be directly responsible for a set of new core programs resulting in:

  • Establishment of a customer advisory board 
  • Creation of an executive sponsor program
  • Increased marketing and reference opportunities with priority customers 

You will also work with colleagues in Marketing, Sales, Customer Success, and Product to:

  • Provide strategy for and help coordinate customer delight programs
  • Equip customer-facing teams with goals and resources to serve priority customers
  • Support generating a customer story pipeline 
  • Help design customer events that celebrate customers and infuse customer experience throughout the company

About you

You relentlessly seek out ways to better understand customers’ needs and get energy from building relationships and community. You’ve built or led the strategy for a Customer Advisory Board and/or Executive Sponsor Program. And you’re excited by the opportunity to lead a cross-functional effort and build a team in a high-growth company with over 70,000 customers. You have:

  • 10+ years experience in a customer-facing role
  • Expert-level knowledge of B2B customer marketing approaches and SaaS sales cycles
  • Built and grown an effective cross-functional team
  • A proven track record of executive relationship building
  • Skill and comfort in asking for executive’s time to create leveraged customer opportunities
  • Designed and hosted Board-style meetings that are so compelling they generate word-of-mouth referrals
  • Strong aptitude for building communities of customers via events 
  • An ability to empathize with customers pain and delight customers with creative solutions

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. More than 75,000 organizations and millions of users rely on Asana, including AirAsia, AllBirds, Grab, KLM Air France, Kohl’s, Sephora, Traveloka, and Viessmann. Asana has been named a Top 5 Best Workplace and the #1 Best Workplace in the Bay Area by Fortune three years in a row, and one of Glassdoor’s and Inc.’s Best Places to Work. With nine global offices, including a San Francisco headquarters and flagship offices in Dublin, New York, Sydney, and Tokyo, Asana is always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.
Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status, and we'd love to learn about what you can add to our team.

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