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Asana

Global Campaigns Lead

San Francisco, CA

We're looking for a driven marketer to join our growing regional marketing team. As an integrated campaign manager, you’ll launch global campaigns across regions, channels, audiences, and funnel stages to drive revenue. You’ll become a champion of our customers and launch campaigns that speak directly to and resolve their painpoints. And, you’ll be working closely with product marketing, regional marketing, content writers, and brand designers to make it happen. 

What you'll achieve: 

  • Launch large-scale integrated campaigns based on key product moments to drive revenue and generate sales pipeline
  • Lead integrated digital and offline marketing campaign strategies and planning processes
  • Set goals, define target audiences, and write briefs for campaigns
  • Collaborate with sales, product marketing, regional marketing, and brand design to concept, launch, measure, and optimize campaigns
  • Work with regional marketing to create messaging and a build of materials customized for each of our global priority markets
  • Create holistic experiences across multiple customer touchpoints and funnel stages
  • Facilitate the production of all assets needed to run successful digital & offline campaigns— including content, creative, web, ads, social, email, sales, and event assets
  • Analyze campaign results and deliver campaign results to key stakeholders

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About you: 

  • 6+ years of marketing experience, with at least 3 years launching and managing integrated campaigns (either in-house or at an agency) 
  • Expertise in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
  • Track record of launching campaign on time, with accuracy
  • Broad experience executing campaigns across a variety of channels including ads, email, web, social, sales, and events. Has expertise in at least one channel
  • Experience with demand generation tactics
  • Exceptional organization - you can manage complex projects involving multiple stakeholders, channels, and assets to ensure that launch dates are met
  • Ability to measure and optimize campaign performance

About us:

At Asana, we're building a better way to work, fueled by transparency, inclusion, and technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster and accomplish more with less. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplaces in the Bay Area, #8 Fortune Best Workplaces for Women, and one of Ireland's Best Workplaces. With offices all over the world, we are always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

Job ID: 1735471
Employment Type: Other

This job is no longer available.

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