Demand Generation Program Lead

The Marketing team at Asana is focused on driving growth and building a brand that customers love.  We’re looking for a talented senior demand generation leader to help us win the hearts (and wallets) of larger organizations.

We’re pioneering a hybrid business model that helps us meet the needs of customers through both ecommerce and sales-assisted motions. As a Demand Generation Program Lead, you’ll help build the foundation for how our marketing org drives sustainable sales pipeline. You’ll work to understand our buyers and their pain points, craft strategic programs and campaigns that generate demand and leads, and drive pipeline in our most important customer segments. And, you’ll be working closely with Marketing, Sales, Operations, and Business Technology teams to make it all happen.

What you’ll achieve:

  • Set the strategic vision for Asana’s demand gen program; lead strategic planning and drive alignment with senior leaders
  • Build and scale a program that achieves lead and pipeline goals
  • Set lead and pipeline targets; set and manage program budgets; measure and analyze the impact of campaigns on pipeline
  • Launch integrated campaigns leveraging content, ads, email, web, events, vendors, and more
  • Work cross-functionally with marketers, content producers, designers, sales reps, analytics, and operations teammates on demand gen strategy and campaign development
  • Drive close alignment with sales on targets, campaigns, and lead management processes
  • Lead and mentor demand gen campaign managers
  • Build a deep understanding of the target prospect and their needs; apply thoughtful data-driven, segmentation approaches to effectively reach them

About you:

  • 8+ years of lead or demand generation experience
  • Track record of hitting aggressive pipeline targets and generating revenue
  • Experience at B2B SaaS companies; enterprise sales experience is a plus
  • Expertise with marketing automation and CRM tools like Salesforce and Marketo
  • Experience working with a variety of marketing channels: email, ads, content, web, events, etc.
  • Strong analytical skills and mindset. You love the data and know how to use it to inform future strategies and campaign optimizations
  • Track record of building a demand gen program; readiness to roll up your sleeves and execute in addition to setting strategy
  • Experience building strong relationships across Sales and Marketing teams

About us:


Asana is a leading work management platform, helping more than 70,000 organizations and millions of users across 195 countries organize and manage all of their work, including AB-InBev, Airbnb, AllBirds, KLM Air France, Kohl’s, NASA, Panera, Sephora, Uber, Viessmann Group and Vox Media. Asana has been named a Top 5 Best Place to Work by FORTUNE three years in a row, and one of Glassdoor’s and Inc.’s Best Places to Work. Headquartered in San Francisco with offices in New York, Dublin, Sydney, Vancouver, and Reykjavík, Asana is always looking for curious, collaborative people to be a part of our inclusive culture and help us achieve our mission.

Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of all educational backgrounds, gender identities and expressions, sexual orientations, religions, ethnicities, ages, citizenships, socioeconomic statuses, disabilities, and veteran statuses, and we'd love to learn about what you can add to our team.

Back to top