Manager, Marketing II

The tension between possibility and practicality is what we resolve. At Arrow, we’ve come full circle— from being a parts supplier at the physical heart of the radio business to being a global partner in the ongoing transformation of the most complex and exciting business on the planet. We are visionaries. Innovators. Mentors. In order to thrive and survive in today’s marketplace, we anticipate what will come tomorrow for our forward-thinking partners.

Arrow serves as a supply channel partner for over 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries.

We are a Fortune 150 company with over 17,000 employees globally. Headquartered in beautiful Denver, Colorado, with offices worldwide.

Five Years Out is a community of builders, designers, engineers and imaginers who navigate the path between possibility and practicality. Creating the future of everything from coffee makers to cars. Are you one of them? Then you’re working with us.

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Sr. Manager, Digital Analytics

Arrow Electronics, Inc. is seeking a Sr. Manager, Digital Analytics to be part of the Digital Services team. In this role you will partner with business leaders and marketing managers to understand their marketing initiatives and goals in order to develop robust analysis and actionable insights to drive results in marketing programs across multiple channels. You will drive digital analytics focused on measuring marketing activity ROI though reporting and dashboards. You will be responsible for performing data mining and analysis that improves planning, execution and optimization of traditional and digital marketing strategies. In addition you will partner with an assigned business unit to optimize programs in all aspects of Digital Marketing, including Search Engine Marketing & Optimization, and Email Marketing. This position will be the leader of a team of analytics specialists and will have responsibility for developing and managing that team.

Essential Responsibilities

  • Support various business partners on a wide range of analytics projects from ad-hoc requests to large-scale cross-functional engagements.
  • Manage data and analysis requests from start to finish, including assigning resources, gathering data requirements, pulling and validating data, analyzing data, building statistical models, visualizing results, synthesizing insights and presenting results
  • Approach analytical problems with an appropriate blend of statistical/mathematical rigor with practical business intuition.
  • Use quantitative data gathered with software measurement tools, traffic extracts, click streams and drill-downs to develop an understanding of customer behavior, demographics and lifecycle.
  • Coordinate report requirements with internal customers to meet business objectives.
  • Clearly present findings and recommendations to decision makers at various levels throughout the organization
  • Apply statistics-based market intelligence to business issues and formulates recommendations. Typically requires proficiency in web analytics applications, strong database skills and technical understanding of website architecture.
  • Manage production of scorecard and dashboard reporting
  • Build actionable reports, communicate analytic data effectively to multiple departments, several levels of management within the organization and teams
  • Build custom data imports from Google Analytics or other software.
  • Responsible for monitoring and testing data.
  • Define tracking strategies and identify new opportunities
  • Product business metrics (lifetime value, cost per acquisition, customer behavior, etc.)
  • Track SEO metrics (traffic, bounce rate, time on site, etc.)
  • Track engagement of visitors over time – propensity of visitor
  • Track paid channels in Analytics software and report on this data
  • Build and develop a team of Marketing Analysts, and provide leadership across multi-functional team


  • 6+ years of strong marketing analytics experience
  • Must have prior experience developing and managing a team. Ability to influence and collaborate across various functional groups including operations, sales, distribution, marketing, finance, programming and legal. Strong interpersonal skills that encourage team partnership and promote enthusiasm.
  • Strong verbal and written English communications skills are required; must be able to clearly and effectively communicate complex concepts to a large and varying audience.
  • Bachelor’s degree in Statistics, Information Systems, Computer Science, Economics, or related field or equivalent experience
  • Ability to work with large transactional databases across multiple platforms
  • Must be proficient in web analytics applications, using tools such as Google Analytics, Omniture, etc.
  • Experience with Google Analytics Tag Manager
  • Familiarity with visualization tools such as Tableau
  • Candidates must have a strong understanding of SEM, SEO, Analytics and overall Digital Marketing best practices including methods and metrics for analysis. Understanding of web usability, site taxonomy, search engine properties, behaviors, and opportunities as it relates to organic and paid search results on the major search engines
  • Hands on Experience of CRM and/or a Marketing automation platform
  • Strong grasp of HTML, CSS, Java script, Jquery, regular expressions and more
  • Proficient in Excel (pivot tables, v-lookup, etc.)
  • Strong Database skills
  • Technical understanding of website architecture
  • Knowledge of testing services (Optimizely, Tealeaf, etc.) a plus
  • Strong knowledge of Google Web Master tool


  • SAS, R or Python plus SQL programming/data processing experience a plus
  • Programming experience in multiple languages and environments (Teradata, Oracle, SAS, R, Hadoop, Hive) a plus
  • Strong knowledge of SQL, experience with Hadoop environments a plus
  • Graduate Degree in Statistics, Math, Economics a plus
  • Prior ecommerce or Customer Analytics experience a plus
  • Prior experience working with Marketing or Merchandising teams a plus

What is in it for you?

  • Training
  • Skills development
  • Performance coaching
  • Medical, dental, vision, paid time off, 401k domestic partners program and more.
  • Community involvement opportunities


At Arrow, we are driving innovation and choice by offering employees a variety of benefits designed to keep you and your family physically and financially healthy.

Our comprehensive, competitive benefits program is an important part of your total compensation package. We offer a variety of plans and coverage including health and welfare, retirement, paid time off, and voluntary benefits as well as resources to help you make cost-effective decisions for you and your family. Everyone counts at Arrow, and our benefits enable you to achieve and maintain better health and plan for your future as we work together toward smarter solutions in tomorrow’s technology.

Arrow offers competitive time off for you, which includes accrued vacation time, personal and floating holidays, in addition to other observed holidays. These are granted based on the date you join the company in any given year.

EOE Minorities/Females/Protected Veterans/Disabled

Arrow Electronics, Inc. is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please refer to our Hiring Process & Accommodations Request Instructions on our Career Site to let us know the nature of your request and your contact information.

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