Brand Manager

Position:Brand Manager

Job Description:


  • Provide governance and guidance to ensure a consistent global brand message within the (Americas/EMEA/Asia-Pacific) region.
  • Work collaboratively with business units and/or other corporate teams within the (Americas/EMEA/Asia-Pacific) region on brand development initiatives.
  • Provide direction to maintain the brand identity and brand message across all internal and external communication activities within the (Americas/EMEA/Asia-Pacific) region are consistent with the brand vision, position and strategy.
  • Maintain branding guidelines, organize bi-annual updates and oversee development of additional guidelines as needed. Ensure that the global branding guidelines are adopted and adhered to across the (Americas/EMEA/Asia-Pacific) region.
  • Provide counsel to facilitate the adoption and use of consistent, unified messaging across the (Americas/EMEA/Asia-Pacific) region, aligned to the global brand.
  • Manage the internal online brand merchandise store and asset management platform.
  • Working collaboratively with the Arrow training teams, manage a global brand education and training programs for Arrow's business regions and employees.
  • In collaboration with regional business units and corporate teams, manage brand-building programs to share and demonstrate Arrow´s brand in action.
  • Work closely with all marketing groups and functions in the region in support of business priorities and corporate objectives.
  • Experience activating and sustaining brand expression systems, with eye for creative design, attention to detail and nuances of brand visual identity and management


  • Bachelor's degree in business, marketing, or related field or equivalent experience. Related graduate degree a plus.
  • Six to eight years of successful brand management.
  • Fortune 500 company experience or working in complex, global, matrixed reporting organizations preferred.
  • Strong project management abilities.
  • Strong relationship-building skills with the ability to gain support for strategies and process.
  • Experience working and communicating effectively within and across countries and regions with credibility and influence. Ability to understand and communicate complex issues clearly and accurately.
  • Excellent writing skills. Past PR or copywriting experience a plus.
  • Knowledge and experience in technology industry desirable.
  • High degree of personal integrity.
  • Past agency experience a plus

Location:Denver (Centennial)

Time Type:Full time

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