Director, Digital Marketing

Job Description

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa.


  • Defines and implements the eCom Digital Marketing Strategy and Budget for the US, Canada and other countries as defined - for Armani and AX sites
  • Manages direct marketing manager/specialist and organic/paid media specialist to implement plan
  • Supports buy and merchandising in events definition and advertisement management
  • Monitor and report on wholesale on-line marketing trends and promotions
  • Collaborates with Creative to drive the creation of assets needed for various tools and refreshing the site - for special photography (still lifes)
  • Manages the overall marketing calendar in conjunction with Director(s) Diffusion/Luxury
  • Monitor and report on competitor analysis
  • Monitor and report on back-end tools and analytics (google, adobe, webranking, acknowledge, etc.)
  • Collaborates with copywriter on all content on the site, and marketing materials - as needed
  • Responsible to drive KPIs - improve traffic, customer engagement, clicks through and resulting sales, etc.
  • Participate and evaluate social media plan for all brands to drive sales
  • Oversee the site change out pages in tandem with the Merchant team for Luxury and Diffusion
  • Related projects from time to time, as requested
  • Monitor and suggest site enhancements as market develops and changes
  • Collaborates with Milan to define and set up media budget and media plan


  • Minimum of 5 years Digital Marketing experience
  • Strong Powerpoint, Keynote and Excel required; Photoshop and InDesign a plus
  • Strong analytic capabilities required, both quantitative and qualitative
  • Ability to pull data from various resources and translate it into trends, actionable plans, and reporting templates
  • Experience working with e-mail Marketing platforms required (preferably Sales Force Marketing Cloud or Adobe Campaign)
  • Exception analytical skills
  • Proficiency in all major search engines and their user interfaces
  • Google AdWords, Omniture, Google Analytics, SEO, SEM, Affiliate, PPC

Meet Some of Armani's Employees

Marc S.

Assistant Marketing Manager for Beauty

When a new campaign launches at a Giorgio Armani cosmetics counter, you can bet Marc’s been behind the scenes—from the campaign idea to the in-store display. And he's also the one running the numbers to make sure it’s a success.

Kristen H.

Assistant Marketing Manager for Fragrance

Kristen is responsible for Giorgio Armani Fragrance marketing campaigns, and all the details that go with that—from creating beautiful in-store displays to planning what specific inventory the store will need.

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