Senior Manager, Product Marketing

    • New York, NY

Senior Product Marketing Manager, Digital Platform

AppNexus, A Xandr Company seeks a Senior Product Marketing Manager to own the product marketing strategy for the sell-side of the digital platform that includes products such as the AppNexus SSP and the AppNexus Adserver. The AppNexus Platform is an advanced buy-side and sell-side technology platform that enables buyers and sellers to access and trade premium inventory in a transparent and streamlined environment. Xandr is a new kind of advertising company leveraging distribution, data, premium content and technology to connect people with the brands and content most relevant to them. We are a collective with a common purpose: make advertising matter for brands, content owners and consumers alike.

About the team:

The Product Marketing team is responsible for leading the strategic positioning of products and solutions throughout the entire product lifecycle and customer experience. You’ll play a vital role in market intelligence and product input and lead the development of sales enablement tools and collateral to support an effective go-to-market execution. In this role you’ll be key to product adoption as the glue between Product, Sales, and Marketing teams. In short, we’re looking for someone with experience in and passion about advertising technology to join us in building and giving a voice to innovative solutions for publishers.

About the job:

  • Develop go-to-market strategy in support of new sell-side platform solutions and lead cross-functional initiatives to drive readiness for launch
  • Drive adoption with compelling positioning and key selling points that differentiate our products in the marketplace
  • Turn value propositions into effective sales enablement materials including pitch decks, case studies, and primers/FAQs and run sales training workshops
  • Gather marketplace intelligence and conduct competitive analysis to inform sales and enhance product roadmap

About your skills and experience:

  • 4-6 years’ experience in product marketing in the advertising technology industry
  • Strong understanding of the digital advertising ecosystem and emerging technologies
  • Experience evaluating products, engaging with customers and analyzing market dynamics to drive product and marketing strategy
  • Superb project management skills to manage multiple projects and cross-functional stakeholders simultaneously and independently drive outcomes
  • Top notch presentation and communication skills to be able to convey complex technical capabilities in an easily understandable way
  • Creative flair to bring fresh ideas to positioning and marketing campaigns
  • Proven consultative approach to solving problems and addressing new opportunities and a laser-sharp customer focus
  • Ability to thrive in a fast-moving and exciting, but at times, ambiguous environment
  • Undergraduate degree or equivalent experience required, Masters degree preferred

More about you:

  • You are passionate about a culture of learning and teaching. You love challenging yourself to constantly improve, and sharing your knowledge to empower others
  • You like to take risks when looking for novel solutions to complex problems. If faced with roadblocks, you continue to reach higher to make greatness happen
  • You care about solving big, systemic problems. You look beyond the surface to understand root causes so that you can build long-term solutions for the whole ecosystem
  • You believe in not only serving customers, but also empowering them by providing knowledge and tools

AppNexus is proud to offer equal opportunity in all aspects of employment. We strive to foster a diverse, inclusive and engaging work environment. We welcome applications from all candidates and look forward to receiving yours! Our inclusivity in action:
  • Partnering with Path Forward to offer returnships to help caregivers reenter the workforce
  • Sharing feedback openly through roundtable discussions on how to make progress on our Diversity & Inclusion goals
  • Galvanizing diversity and inclusion through our affinity groups (including OutNexus, AppNexus Women’s Network, AppNexus Latino Alliance and BlackNexus to name just a few!)
  • Partnering with Fairygodboss to support our commitment to women’s advancement in tech
  • Providing reasonable accommodations for persons with disabilities, both for interviewees and for employees. Should you require an accommodation, please let us know at your earliest convenience so that we may make arrangements

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