Marketing Manager, DACH

Marketing Manager, DACHYou are responsible for the planning, development, project management, and execution of commercial marketing programs across the DACH region. Based in Hamburg, your focus is on localizing global marketing initiatives, particularly around thought leadership, events, regional content. and customer marketing, while also creating a significant proportion of original work designed to address unique DACH market opportunities. Spearheading marketing in the region, you collaborate with our central marketing and local commercial teams, as well as global partners and customers. Initial priorities include developing and designing: market insights, messaging, thought leadership content, sales enablement, joint partner marketing, and events and conferences. This is an opportunity to shape the way the marketing and advertising industry develops, putting you at the leading edge of your profession.About the team:The AppNexus Commercial Marketing team is embedded in the commercial organization and works in close coordination with sales and account managers to evangelize the company’s product strategy and roadmap, drive new and incremental business opportunities, and generate awareness in regional markets. The team also works closely with our Product Marketing and Corporate Marketing and Communications organizations to ensure that company messaging resonates most effectively in local markets and in the field.About the job:As the DACH Marketing Manager, you own key elements of the DACH marketing plan, making a direct impact on revenue performance and company perception. You are expected to work closely with colleagues and partners to deliver world-class integrated marketing programs that fuel our continued growth and big ambitions.Create a compelling story for AppNexus in DACH: Localize global messaging and build a narrative across geographies and segmentsDevelop actionable market insights: Monitor competition, understand industry trends, explore regional and segment behaviorsEmpower Sales, Customers and Partners: Build the sales tools and marketing programs that connect key audiences with the right AppNexus message at the right timeAnalyze and use the data: Dig deeply into Salesforce and 3rd party data sources to build an accurate picture of the DACH marketContinually evaluate: Assess the efficacy of all marketing initiatives and projects using detailed and measurable metricsBuild the process as we go: Break new ground and find new ways of working as we scale the organizationAbout your skills:Experience in world-class marketing for technically complex products, including product launchesKnowledge of integrated B2B programs with measured results across multiple channels and countriesExcellent writing skills, demonstrated by authoring blog posts and opinion pieces, case studies, and whitepapersManagement of Marketo or Salesforce campaigns, optimizing local teams’ and clients’ dataDeep interest in how marketing is evolvingUnderstanding of the programmatic or digital advertising landscape is beneficial, though curiosity to learn fast is equally valuableTime management, multitasking, and organizational skillsAutonomy and innovation in driving marketing initiatives, since you report into our International Marketing Director who sits in London, within a US-based company, and collaborate with people around the globeOpenness to and engagement in teamworkNative fluency in German and EnglishHiring Manager: James JonesRecruiter: Holly Richards


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