Events Marketing Manager

AppNexus is seeking an Events Marketing Manager to ensure that event marketing programs are strategically aligned, carefully planned, and impeccably executed across EMEA. The ideal candidate will play a critical role in mapping out our EMEA events strategy to deliver on Marketing team and company goals.
This is an excellent opportunity to join a best-in-class marketing team at one of the leading companies in the rapidly growing ad technology space.

About the job:

  • Develop Geo based event portfolio plan in support of top revenue scenarios and awareness goals.
  • Own end-to-end event content plan, audience acquisition plan, event communications and lead management
  • Project management of key events in region including dmexco, Cannes and an AppNexus owned summit through partnership with external agencies as well as wider marketing and product marketing teams
  • Close engagement with regional commercial leadership to align global messaging with local market strategy
  • Identify, negotiate agreement, deliver and conduct post event analysis of 1-2 country based events per Tier 1 markets in partnership with the local teams
  • Support on-site event execution (e.g. ensure strategic alignment during event, event set-up and break-down, maintain communication across teams to achieve event goals, coordinate logistics)
  • Partnership with US Event Marketing Manager to develop and maintain the “Event in a Box” portfolio; development of self-service toolkit, and partnering with Product Marketing and Content team to develop modules (presentations)
  • Field engagement with commercial teams in EMEA, APAC and LatAm to deliver “Event in a Box” program to local teams
  • Partnering with marketing solutions to identify and appoint the right agency resources to execute

About your skills:

  • Demonstrable event marketing experience within an enterprise technology environment
  • Experience developing overall event strategy and execution at scale and ideally across multiple markets
  • Experience working with and communicating with senior management and cross functional teams
  • The ability to multi-task in a fast-paced environment and drive complex projects to completion under tight deadlines
  • High level of efficiency, accuracy and attention to detail

More about you:

  • You are passionate about a culture of learning and teaching. You love challenging yourself to constantly improve, and sharing your knowledge to empower others
  • You like to take risks when looking for novel solutions to complex problems. If faced with roadblocks, you continue to reach higher to make greatness happen
  • You care about solving big, systemic problems. You look beyond the surface to understand root causes so that you can build long-term solutions for the whole ecosystem
  • You believe in not only serving customers, but also empowering them by providing knowledge and tools

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