Customer Marketing Manager
Customer Marketing ManagerAppNexus is looking for a driven and data-savvy Customer Marketing Manager to support the strategy and execution of AppNexus’ account-based marketing plans and customer reference program.The candidate will play a critical role in building co-marketing plans with our top strategic clients and developing and disseminating customer stories and campaigns across marketing channels such blogs, whitepapers, events, webinars, PR, and more, working in partnership with commercial teams and marketing constituents. This role requires a high level of creativity, communication, collaboration, and project management skills, and will play a critical role in meeting commercial revenue and marketing goals as we enter the second half of a company-defining year.This is an excellent opportunity to join a best-in-class marketing team at one of the leading companies in the rapidly growing internet technology space.About the team:The AppNexus Marketing team shapes and manages AppNexus’ brand, including corporate and product messaging, relying on data from market and competitive research to evolve our strategy. From tweets to one-sheets, from media appearances to industry-hyped events and world conferences, we dazzle our industry peers, potential clients, and prospective hires.About the job:Support the development and execution of the AppNexus global customer marketing strategy and ensure that programs and strategically aligned and impeccably executed across the globeBuild account-based marketing plans for top strategic accounts to support revenue and awareness goalsProvide the leadership and project management required to ensure timely execution of campaigns, content, case studies, testimonials, communications, event strategies, and books of materials per strategic client Identify,manage and build customer references and testimonials for high-growth and high-potential accountsPartner closely with AppNexus commercial teams to expand our footprint across client testimonialsIdentify success metrics and KPIs for marketing programs and implement regular reportingProactively research and identify new opportunities and process improvements, and incorporate those learnings into the global strategyAbout your skills:4-5 years of marketing, account-based or content marketing experience, preferably within the technology sector OR 4-5 years in account management or sales with desire to evolve skillset in a marketing environmentStrong writing, storytelling, communication skillsStrong project management, time management and analytical skillsStrong orientation towards execution/task completionStrong planning and resource allocation, consensus building skillsAmbitious, self-motivated problem solver with the ability to adapt in a rapidly changing environmentEnthusiastic, high-energy individual that that thrives in a fast-paced environmentResourceful, highly creative, able to brainstorm and implement new ideasDemonstrated analytical, problem solving and decision-making abilitiesTeam player, ability to successfully operate in a matrix environmentHiring Manager: Mary BustinRecruiter: Krista Miller
Meet Some of AppNexus's Employees
Director, Account Management
Pamela’s team of Account Managers—based in New York—work within the Publishers Business Unit—finding and supporting strong partnerships with strategic demand clients.
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