Worldwide Education Product Marketing Manager
Imagine how you could inspire learning around the world! At Apple, we believe that all learners deserve experiences that spark curiosity, creativity, and confidence. By creating innovative tools and resources, we empower educators to unlock the unique genius in every learner, transforming how the world learns and grows. Join us and play a vital role in shaping the future of education by designing solutions that help students and educators make meaningful, lasting impacts in their communities and beyond!
We are seeking a Marketing Manager to join our Worldwide Product Marketing team who shares our vision for education and believes in the transformative power of educators. We lead global marketing efforts for Apple's professional learning programs and resources for educators across K-12 and Higher Education, shaping strategic marketing that inspires and supports educator engagement globally.
Description
Are you self-motivated, deeply organized, and passionate? We build meaningful connections between educators and Apple's learning ecosystem. We blend big-picture strategy with hands-on execution, balancing visionary marketing plans with strong program management and process discipline.
","responsibilities":"Develop and execute go-to-market plans, including defining clear goals, key moments, and compelling campaign themes that drive adoption and growth of Apple's professional learning programs for educators globally.
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Create comprehensive marketing briefs that inform engaging marketing assets, content, and memorable experiences, spotlighting Apple's Education Community Forum and resources.
Collaborate closely with instructional designers, producers, product marketers, and worldwide education marketing teams to bring content and paid advertising successfully to market, ensuring cohesive messaging and optimized educator engagement.
Cultivate and manage a robust pipeline of innovative educator stories, effectively amplifying these across diverse channels, regions, and media formats to drive educator inspiration and program adoption.
Work closely with PR and Events teams to build immersive hands-on experiences, strategically positioning impactful success stories and measurable outcomes within PR campaigns, high-profile events, and customer briefings.
Measure the effectiveness of marketing activations, clearly communicating performance insights and strategic recommendations to stakeholders to enhance future initiatives.
Preferred Qualifications
MBA or advanced degree
Proficient in Keynote, familiarity with Apple's first-party apps on Mac, iPad, and iPhone, as well as programs like Apple Teacher, Apple Learning Coach and Everyone Can Create
Experience in event marketing, lifestyle marketing, or online community engagement, growing and managing digital communities or forums
Proficiency with content management systems, web publishing workflows, or educator-facing digital platforms
Minimum Qualifications
10+ years of relevant product marketing experience within large-scale institutions
Bachelor's degree in Marketing or equivalent practical experience
Experience leading integrated marketing campaigns across owned, earned, and paid channels
Strong analytical and measurement skills, including experience with tools such as Tableau
Demonstrated success managing content development workflows and working with creative teams
Strong business acumen and project management skills and comfort managing multiple stakeholders and priorities across geo, along with excellent communication, collaboration, and interpersonal skills
Experience engaging with educators, schools, or academic institutions, and an understanding of how technology is used in the classroom and professional learning settings
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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