Digital Marketing Technology Operations Manager, WW Apple Retail Online

    • Cupertino, CA

Summary

Posted: Mar 9, 2020

Weekly Hours: 40

Role Number: 200152514

The people here at Apple don't just build products - we craft the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that supports the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. Do you love problem solving and thinking beyond an obvious solution? Do you thrive in ambiguity and teams where little mentorship should fuel your creativity? Apple Retail is seeking a Digital Marketing Operations Manager to define and run global operations that help accomplish marketing goals within our online store group. In this role, you will work with Marketing, Finance, Analytics, Product Management, Engineering and Procurement teams to ensure effective management of marketing programs. Programs include Affiliates, Search Engine Marketing, Search Engine Optimization and Internal Search. Project management and web marketing domain expertise are required.

Key Qualifications

  • Work with cross functional global teams to identify, map out and drive improvements to marketing tools and processes used by the regional and WW marketing teams.
  • Lead global communication and coordination of key Digital Marketing technology initiatives.
  • Be a business authority driving and responding to internal and external questions about tracking, linking, and site technology as it impacts Digital Marketing programs in WW markets.
  • Handle global data quality assurance with program managers, engineers, cross-functional partners and external representatives.
  • Work with program managers and procurement teams to evaluate new partners. Drive feasibility studies and project plans for adding new partners, ensuring the Digital Marketing team maintains best-of-breed technology.
  • Drive digital marketing capital planning process for digital marketing projects. Write and own business requirement documents that support all digital marketing technology and general infrastructure projects.
  • Maintain expert-level knowledge of digital marketing landscape - vendors, new technologies, trends and market dynamics.
  • Support program deep dives and other presentations.


Description

5+ years marketing technology/project management or consultancy experience, with 3+ years of experience with SEM, SEO, Affiliate and/or other online advertising programs. EXPERIENCE REQUIRED: - Strong interpersonal and presentation skills. - An effective problem-solver, with a validated ability to multi-task and work under ambiguous circumstances. - Familiar with methods of digital marketing attribution, tools and processes needed to track and report performance from digital marketing programs. - Expertise in ticket/triage management, using systems like ServiceNow, Zendesk or JIRA. - Extensive experience evaluating a range of internal and outsource/partner solutions to address business needs. - Experience running XML/JSON data-feeds for marketing purposes. - Experience with Adobe Analytics and other digital analytics platforms. - Expert data wrangler, power user of Excel, Tableau or other business intelligence / data visualization tools (Power BI, Domo, etc.) - Understanding of data architecture, data quality and data governance standard methodologies. - Experience in technical writing, gathering requirements and working with project or product managers. EXPERIENCE PREFERRED: - Experience working in a multinational e-commerce organization. Multi-channel retail experience preferred. - Working experience with HTML, JavaScript, CSS and SQL - Experience in predictive and agile project management [waterfall, Scrum] methodologies. - Working experience with process improvement methodologies [TQM, Lean, Six Sigma]

Education & Experience

Bachelor's Degree Required

Additional Requirements

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

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