Apple TV Living Room Growth Optimization
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.
Come be a part of one of the most exciting and fastest-growing areas at Apple. The Apple TV team is seeking a Business Manager with experience in partnership management to grow subscription services.
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Description
In this role, you will partner with multiple internal teams to develop and execute global strategies that drive Apple TV subscription growth via our third party distribution platforms. ","responsibilities":"
Deep understanding and producer of data-driven performance insights for Apple TV third-party platforms with the objective of identifying key growth opportunities, risks, and gap closers.
Track and monitor actuals against forecast on a weekly basis, produce insights for why and next steps
Leverage insights to influence strategic planning for priority partners across TV content, third-party partner moments, offers, product enhancements/integrations, marketing, and forecasting/planning
Develop partner prioritization frameworks based on business goals such as revenue, paid plans, and LTV and scale the frameworks out to flex with changing needs. Use frameworks to brief and manage XFN teams towards a shared TV+ service goal.
Requires strong command of full funnel metrics per priority platforms such as Amazon Prime Video, Samsung, Roku, LG, MVPDs, and other third-party strategic partnerships
Key liaison to Apple TV's Subscription Growth and Marketing team to media plan and strategize against partner and Apple TV priorities, understand ROI and future investment allocation across partners
Cross functionally collaborate with business development, partner marketing, content development, paid media, and analytics teams to execute programs that drive long term paid plan growth via our third party distribution platforms and MVPD partnerships.
Preferred Qualifications
Outstanding communication and interpersonal skills, including the ability to build partnerships and work collaboratively with others to meet shared objectives.
You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning
You have a real passion for and knowledge of digital media distribution, film and TV
Minimum Qualifications
7+ years of relevant subscription business management experience within the entertainment space with a strong analytical background
Partner management experience
Experience in launching multi-channel programs in coordination with multiple cross-functional teams
Strong analytical acumen with ability to both brief in analytical assessments and draw out key insights from results
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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