Senior Manager, Product Marketing

    • McLean, VA

Senior Manager, Product Marketing

 

Responsibilities:

  • Align closely with engineering and product management to become an expert in the Appian product and platform

  • In collaboration with product managers and sales enablement, develop and train Sales on messaging, positioning, and product-specific capabilities

  • Build out personas and messaging, and develop internal and external content and collateral mapped to the full buyers' journey

  • Increase awareness for Appian platform and products

  • Track the performance of programs, content, and products, and make recommendations for improvements

  • Support x-functional initiatives by collaborating closely with sales, analyst relations, product strategy, digital marketing, partner marketing, etc.

  • Support marque events, as needed (Appian World, Appian Europe, Appian Public Sector).

  • Maintain a deep understanding of the needs and challenges of Appian's customers and products

  • Stay current on the competitive landscape

Qualifications:

  • Successful experience collaborating with product management and sales

  • Strong technical understanding of automation and low-code platforms and capabilities

  • Ability to create content aligned to the needs of buyers with a focus on target personas

  • Excellent written and oral communication skills, including presentation and facilitation skills

  • 8+ years of experience (experience with Appian a plus)

  • BA/BS degree required.  

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Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination.


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