Product Marketing Manager

Product Marketing Manager

Appian is seeking an experienced and innovative professional to join the Marketing team in the role of Manager, Product Marketing. This role is critical to articulating Appian’s value through the creation of new content aligned to the needs of executive buyers with a focus on middle stages of the buyer journey.

We’re looking for a manager who has prior experience working in the enterprise software market with a strong understanding of technology, and specifically aPaas, BPM, and low-code development platforms. The right candidate will have proven experience in enterprise software marketing with a background creating mid-funnel content a plus.

Responsibilities and Skills:

  • Lead creation of new product-focused content in support of the Marketing and Sales teams
  • In collaboration with product managers, develop and train Appian staff on sales positioning on specific product features
  • Work across the marketing team to help set go-to-market strategy and support digital, partner, and event efforts
  • Strong writing skills, including experience creating product video copy
  • Knowledge of app development trends and challenges
  • Passion for technology and technical knowledge a must

Qualifications:

  • Ability to create different types of content aligned to the needs of executive buyers with a focus on middle stages of the buyer journey
  • Strong written and oral communication skills including presentation and facilitation skills
  • Prior experience using Camtasia or other video creation software desirable
  • 5+ years of experience (preferably in an Enterprise Software environment)
  • BA/BS degree required

 

About Appian:

At Appian, you will help us build our award-winning PaaS product that enables business people to build cloud and mobile enterprise applications with flexible, visual models instead of custom code. Appian discovers and unites enterprise data, connects users through social and collaborative engagement in the context of business data, and provides the leading suite of business process technology to enable rapid application development and optimization in every industry.

 

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