Employer Brand Content Specialist

    • McLean, VA

Employer Brand Content Specialist

Are you a creative thinker? Do you enjoy storytelling through photography, videography, and digital design? Is managing and analyzing the impact of your work on social channels your favorite past time? If so, it sounds like you should join our growing AppianLIFE Employer Brand team.

Our mission is simple. We are focused on highlighting the exceptional talent within our organization, while showcasing what has made Appian a Top Workplace by the Washington Post for 7 consecutive years.

This is where you come in! As the Employer Brand Content Specialist, you would report to our Manager, Global Employer Brand, and work cohesively alongside our Recruitment Marketing Strategist to help support our internal and external employer brand strategy.

In this role, you would be responsible for: 

  • Capturing, editing, and producing both photo and video
  • Partnering with our Recruitment Marketing Strategist to align cross-channel social strategies with recruiting and hiring goals
  • Writing, designing and capturing engaging and compelling content (e.g., digital ads, social media graphics, blogs, emails, newsletters, etc.) that informs and motivates readers to take action
  • Run and analyze the performance of the following social channels: Instagram, Facebook, Twitter, and YouTube

Requirements and qualifications:

  • 2-3 Years of digital marketing, social media, or content marketing 
  • BA degree in Business, Marketing, or Communications
  • Experience with Sprout, HootSuite, or any social media posting platforms
  • Adobe Illustrator, Photoshop, Premiere (Highly Preferred)
  • Outstanding organizational and time management skills
  • Excellent communications and interpersonal skills

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination.


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