Marketing Director, UK & Multinational - 12 month contract
AOL is a media technology company with a mission to connect consumers and creators through open marketplaces. AOL uses data to disrupt content production, distribution and monetisation. We connect publishers with advertisers across our global, programmatic platforms, tapping into Microsoft inventory and original content brands like TechCrunch, The Huffington Post and MAKERS which reach over 500 million monthly global consumers. Within our mobile advertising network alone, we have a reach of roughly 800 million users. A subsidiary of Verizon, AOL is shaping the digital future.
The Marketing Director leads the strategy and planning of B2B marketing in the UK and for the international supply and demand leadership based in the London office. Their job is to position AOL as a leading media technology company, covering all of AOL’s brands and advertising products, to both advertiser and publisher clients.
This person leads strategy in partnership with the global marketing leadership, and partnering closely with local stakeholders including the AOL UK MD. They must have a thorough knowledge of the UK advertising market, its trends and be able to articulate where AOL fits in. They will lead a team who will manage all B2B activations including industry relationships, our in-market presence via major industry programs, proprietary programs, product launches, external communications, client engagement, thought leadership campaigns and branding.
Key responsibilities include:
Define and position the AOL brand(s) in the UK advertising market, to both publishers and advertisers
Create effective B2B marketing strategies and plans for the UK market and multinational market, that include the following:
thought leadership and research campaigns
new brand and new product launch campaigns
external, digital client facing comms, including social
Industry events and partnerships
Be an active, present voice on the UK leadership team, partnering and contributing at weekly meetings, planning sessions and offsites
Lead the international publisher marketing strategy, partnering with the head of international publisher services to agree marketing strategy, and coordinating strategies across multiple international markets, working closely with those marketing leads
Lead and motivate a B2B marketing team, ensuring high performance and best in class marketing, whilst instilling a culture of fearless, resilient and authentic culture.
Own the marketing budget to plan, working with finance and the marketing team to ensure best accounting practice
This is a 12 month maternity cover contract role, reporting directly into the senior director of international marketing in the US and matrixed reporting into the MD of AOL UK
8+ years experience in Trade/B2B Marketing in digital advertising
Demonstrable success and results
Experience in fast moving organisations, and complex, competitive industries
Thorough understanding of the digital advertising and programmatic landscape
Previous experience working in an environment of constant change and ambiguity - be comfortable with the "grey areas"
Proven track record of developing integrated marketing programs
Strong interpersonal, negotiating and diplomatic skills, fearless, authentic and resilient characteristics
- Substantial leadership experience managing and motivating a cross functional, high performing team
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