Marketing Automation Specialist

Company Description

Verizon Digital Media Services brings together world-class technology to prepare, deliver and display content — so users can watch and enjoy on their terms. The purpose of our platform is simple. It delivers next-generation digital experiences for today’s demanding users, whether it be their favorite TV shows, catching up with friends via social media or shopping for the latest gadgets. Built on top of one of the world’s largest networks, our platform easily handles your users’ appetite for instant, secure and always-on media, anytime, anywhere.

Job Description

Verizon Digital Media Services is seeking a creative, self-motivated marketing technologist to develop and implement marketing automation and lead generation programs. 

Responsibilities

  • Create, coordinate, execute and refine email marketing campaigns
  • Leverage marketing automation, CRM, and other technologies to support campaign execution (Pardot, Google Analytics, HubSpot, etc.)
  • Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion and growth goals
  • Creating dashboards in SalesForce for enhanced reporting 
  • Work closely with the web team on landing page creation and conversion optimization
  • Contribute to the blog and identify opportunities for long-tail search traffic and content marketing
  • Work to help consolidate and refine online presence
  • Optimize website on an ongoing basis
Qualifications

  • At least 5 years in technology marketing and communications
  • Previous experience with SEO and SEM marketing campaigns
  • Knowledge of B2B marketing and how business and technical professionals engage with business sites is a must.
  • Organized and able to manage multiple tasks and projects with the ability to effectively prioritize
  • The ability to thrive in an energetic, fast-paced, high growth, entrepreneurial environment, where duties and responsibilities often change
  • Creative, imaginative, with top-notch aesthetic sensibilities
  • Organized and able to manage multiple tasks and projects with the ability to effectively prioritize
  • Knowledge of HTML and experience with WordPress
  • Experience with Pardot, HubSpot, and other marketing automation technologies 

Additional Information

EEO/AA Women, Minorities, Veterans, Individuals with Disabilities Employer: AOL offers a competitive salary and benefits package, including 401(k) match and performance bonus. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or other protected category.


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