Growth & Distribution Lead
The Huffington Post is a Pulitzer Prize-winning source of breaking news, video, features, and entertainment, as well as a highly engaged global community for opinion and conversation. The platform has 100,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects about which they are most passionate. The Huffington Post is committed to covering our core editorial pillars -- news and politics, wellness, and solutions to the world's biggest problems -- and using every available tool and platform, including virtual reality and immersive storytelling, to inform, inspire, entertain and empower. With a global multi platform audience, The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, Maghreb, Germany, Brazil, South Korea, Greece, India, Australia and the Arab world. The Huffington Post is part of AOL Inc.
We are looking for a proven leader to maniacally focus on augmenting our user base and growing user engagement with the Huffington Post. You’ll play a visible role in the development and implementation of our growth strategy.
Implement aggressive user acquisition campaigns
Understand and leverage data and products of high-scale platforms such as Facebook and Twitter for audience growth
Utilize strong analytical ability to plan and execute experiment and conversion tests
Help establish growth and customer acquisition metrics (LTV, CAC across different segmentation)
Identify trends and insights, and optimized spend and performance based on the insights
Collaborate with internal teams to evaluate and optimize growth strategy
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption when appropriate.
Bachelor's Degree, with at least 3-5 years of work experience
Proven track record of acquiring users and growing engagement
Ahead of the curve with the latest and best practices in growth hacking and metrics of success
Knack for telling stories with data and can transform complex tables into insightful and easy to read visualizations
Understand direct-response marketing best practices and can design, execute and report on A/B and multivariate user tests
Expert knowledge of analytics software
Savvy with all social media platforms and working knowledge of ad serving tools
Well-versed in digital marketing tactics, including SEO, SEM, social media advertising, email marketing, online display media, etc.
A quick learner, self-motivated, ambitious, and detail-oriented
Confidence to operate in a quickly changing environment
- Positive, can-do attitude with focus on results
EEO/AA Women, Minorities, Veterans, Individuals with Disabilities Employer: AOL offers a competitive salary and benefits package, including 401(k) match and performance bonus. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or other protected category.
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