Demand Data Analyst

Company Description

AOL is a media technology company with a mission to connect consumers and creators through open marketplaces. AOL uses data to disrupt content production, distribution and monetisation. We connect publishers with advertisers across our global, programmatic platforms, tapping into Microsoft inventory and original content brands like TechCrunch, The Huffington Post and MAKERS which reach over 500 million monthly global consumers. Within our mobile advertising network alone, we have a reach of roughly 800 million users. A subsidiary of Verizon, AOL is shaping the digital future.

Job Description

  • Understand the nuances between platforms in order to analyze for optimizations, troubleshoot, and identify revenue generating opportunities
  • Vet proposed opportunities
  • Work in concert with demand team to marry current and future demand against supply opportunities and buys
  • Analyze current direct buys, noting delivery against expected KPIs, along with measuring profitability
  • Create, maintain and analyze central reporting data
  • Create and maintain supply plan quarter for the year
  • Macro and Micro level analysis of our supply
  • Work in concert with demand team to identify impact of margin changes on demand and how we can use it to influence shifts in the business
  • Track GAV & GAP revenue, margins and platform fees Inventory acquisition/growth strategy
  • Domestic and International analysis of inventory across all private marketplaces
  • Manage yield and provide revenue/profit analysis for upfront buys


  • Proficient in Excel (pivots, vlookups, nested If statements)
  • Demonstrates the ability to work within a dynamic environment
  • Demonstrates the ability to prioritize a multitude of tasks and responsibilities without significant managerial oversight
  • Demonstrates ability to self-educate
  • Demonstrates the ability to communicate complicated data sets to varying audiences in a clear and concise manner
  • Basic understanding of SQL (SELECT queries from read only databases large data sets)
  • Flexibility to learn the flow of business for an online advertising platform (how ads and placements are transacted)
  • Prepare client-facing or exec-level presentations

Additional Information

EEO/AA Women, Minorities, Veterans, Individuals with Disabilities Employer:  AOL offers a competitive salary and benefits package, including 401(k) match and performance bonus. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or other protected category.

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