B2B Marketing Manager, UK & Multinational

Company Description

AOL is a media technology company with a mission to connect consumers and creators through open marketplaces. AOL uses data to disrupt content production, distribution and monetisation. We connect publishers with advertisers across our global, programmatic platforms, tapping into Microsoft inventory and original content brands like TechCrunch, The Huffington Post and MAKERS which reach over 500 million monthly global consumers. Within our mobile advertising network alone, we have a reach of roughly 800 million users. A subsidiary of Verizon, AOL is shaping the digital future.

Job Description

The B2B Marketing Manager will lead the development and execution of trade communications, content, events, campaigns and partnerships for both the UK and the multi-market sales teams across advertiser and publisher audiences. The role is to position AOL as a leading media technology company, covering all of AOL’s business products available in the UK including O&O, Video, and Platforms.

You will be the day-to-day contact for all B2B marketing planning, deliverables and initiatives. You must have a thorough knowledge of the UK advertising market, its trends and be able to articulate where AOL fits in. You will manage all industry relationships, our in-market presence via major industry programs, proprietary activations, and product launches – in sum, all the B2B go to market activity and messaging.

  • Messaging and positioning

    • Define and develop AOL’s B2B messaging in the UK trade market

    • Work with global teams and local leadership to create our positioning, key messaging and story in market

    • Create integrated marketing plans that span client communication, media, events and measure against ROI for 3-5 major initiatives per year

    • Through thought leadership, push AOL’s B2B messaging in the UK trade market (advertisers and publishers) and package relevant content for the key Multinational markets

  • Client Engagement/Events - Lead on major industry tent poles in the UK 

  • Research Marketing Campaigns

  • New launches and b2b campaigns

  • Manage the Marketing Coordinator and their responsibilities

  • Digital Communications

  • Manage all campaigns and projects to budget

Qualifications

  • 4+ years’ Trade/B2B Marketing experience in digital advertising

  • Proven track record of developing integrated marketing programs including messaging, content, strategy, and execution

  • Thorough understanding of the digital advertising and programmatic landscape

  • Fearless, authentic and resilient characteristics

  • Previous experience working in an environment of constant change and ambiguity

  • Experience in content marketing and thought leadership programming

  • Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts

  • Self starter and demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline

  • Demonstrable management experience

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