Social Fellow, Entertainment

Company Description

AOL is a media technology company with a mission to simplify the Internet for consumers and creators by unleashing the world's best builders of culture and code. As the 4th largest online property in the U.S., with more than 200 million monthly consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL's opportunity lies in shaping the future of the digitally connected world for decades to come.

Job Description is currently seeking a Social Fellow to join the programming team on the Entertainment channel. The Social Fellow role is detail-oriented, curious and passionate about great storytelling, particularly in the entertainment space. They possess strong multi-platform and digital content experience across creation, curation and distribution.

The Social Fellow will obsess over finding the best and most highly sociable entertainment content to delight and captivate our audience. The position works closely with our entertainment and front page teams to provide support on entertainment stories. The right candidate should have a strong enthusiasm for entertainment, a good knowledge of or interest in celebrities. The candidate should be open to work late hours on occasion during award season and other award shows. The position is in our New York office, and is a great chance to join the ranks of one of the most highly-trafficked internet destinations today.

Our ideal candidate is a self-starter who is well versed in digital, responsible, meticulous, motivated and passionate about all things web. The candidate will also work closely with the product team as attached to  


  • Manage posting on all channel social accounts (including, if applicable Facebook, Twitter, LinkedIn, etc)

  • Coordinate with social leads on Front Page and Main account promotion of social-first channel content

  • Create and curate highly-shareable, social-first content to drive a new audience to the channel

  • Optimize channel content for maximum social sharing and performance

  • Track channel social traffic performance, pacing, and manage communication to entire Channel and Audience Development teams

  • Track real-time and competitive insights using CrowdTangle and Facebook Insights

  • Work directly with the social media and channel teams to implement and improve Entertainment channel social media strategy

  • Work directly with other channel social leads for relevant cross-promotion of content

  • Manage and send out relevant channels newsletter

  • QA content, for quality, style and presentation

  • Track full metrics and analytics for all content programmed


  • Enjoys working in a fast-paced, goal-driven team environment 

  • Very strong online copy writing and editing skills

  • Familiarity with social platforms including Facebook and Twitter

  • Exceptional communication and organizational skills 

  • Strong analytical and organizational skills and attention to detail

  • Innovative and creative, curious and deeply familiar with the world of web and online trends and memes


  • At least 1-2 years of editorial experience; editing content and copy for high-traffic websites

  • Experience using Content Management Systems (CMS)  

  • Experience creating digital video

  • Familiarity and experience with complex web content management systems, information architecture, SEM / SEO tools, faceted classification and metadata 

  • A broad knowledge of, and an interest in pop culture

Additional Information

EEO/AA Women, Minorities, Veterans, Individuals with Disabilities Employer: AOL offers a competitive salary and benefits package, including 401(k) match and performance bonus. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or other protected category.

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